MEMPHIS, Tenn. - s4story -- Revenue Optics, the growth transformation firm redefining how industrial distributors build and scale proactive inside-sales organizations, today announced the appointment of Akanksha Nehra as Senior Manager, Client Delivery & Data Analytics — a key leadership addition driving the firm's data-to-impact consulting model across its portfolio of B2B distributor clients.

Nehra joins Revenue Optics with a proven record in management consulting, advanced analytics, and AI-enabled marketing intelligence, blending analytical rigor with commercial execution to convert complex data into measurable growth. Her experience spans McKinsey & Company, IRI (Circana), Morningstar, and Dumbstruck, Inc., where she led cross-functional initiatives predictive analytics, transformation strategy, and AI-driven decision frameworks.

At Revenue Optics, Nehra will lead the Client Delivery & Data Analytics function — managing multi-workstream consulting engagements, architecting data models that inform sales strategy, and operationalizing analytics into measurable ROI. Her mandate is clear: bridge executive strategy with analytical execution —turning data into acceleration.

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"Akanksha brings the rare combination of consulting precision, analytical horsepower, and client fluency," said Ali Hasham, Founder & CEO of Revenue Optics. "She understands how to turn raw data into strategic action — exactly what our clients need as we build the Modern Sales Machine. Her McKinsey-trained discipline and analytics-first mindset will be instrumental in scaling our delivery excellence and scale our impact."

Nehra holds a Master of Science in Marketing Analytics from the Illinois Institute of Technology (Chicago) — reinforcing her technical foundation in advanced analytics.

"What drew me to Revenue Optics is its ability to connect the dots between data, discipline, and growth," said Akanksha Nehra. "We're not just building dashboards — we're building systems of execution that make analytics matter. It's about translating numbers into narratives that drive measurable business impact for every client we serve."

Before joining Revenue Optics, Nehra worked at McKinsey & Company, where she developed pricing and portfolio-optimization frameworks for Fortune 500 CPG brands. She later joined IRI (Circana), delivering data-driven growth strategies that improved client profitability across consumer markets. She also spent time at Morningstar, where she designed analytics dashboards and automated data-reporting processes that enhanced marketing and people insights across the organization. Most recently, she served as Director of Analytics at Dumbstruck, an AI-powered emotion-analytics firm, where she led the transformation of audience engagement data into actionable insights for global brands.

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Nehra's appointment strengthens Revenue Optics' leadership bench in analytics, automation, and consulting execution — critical capabilities underpinning the firm's mission to build scalable growth infrastructure for industrial distributors.

About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution's Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com