LOS ANGELES - s4story -- As Los Angeles prepares for FIFA World Cup 2026, Super Bowl LIX, NBA All-Star Weekend, and the LA28 Olympic & Paralympic Games, Swim Up Hill announces Up Hill Concierge, a hospitality platform built to serve global guests with cultural authenticity and community care.

Created by Paralympic medalist Jamal Hill, Up Hill Concierge fuses elite service with homegrown insight. It offers athletes, sponsors, and international visitors a personalized, safety-first way to experience LA during its biggest global moments.

"As the Duke of LA, my job isn't just to represent—it's to welcome," said Hill. "Up Hill Concierge is about more than access. It's about belonging. We're showing the world the real LA—where to train, eat, recharge, and thrive."

Up Hill Concierge is a community-powered, tech-enabled platform combining curated support, AI personalization, and insider access. Designed for delegations, corporate leaders, and high-net-worth travelers, it redefines what it means to host with intention.

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Services include:

• Legal & safety support during events
• Curated lodging and transport options
• Athlete-approved gyms and wellness hubs
• Dining & cultural guides by preference
• VIP access to official and off-the-map events
• Temporary lifestyle integration: "Where to live while in LA"

Built for Scale, Backed by Tech
Powered by Up Hill Technologies, the platform delivers seamless guest experiences using AI-driven logistics and curated digital tools.

Key partners:

• Metro Los Angeles – transit access via Swim Up Hill's civic partnership
• Corporate collaborators  – supporting AI, CRM, and guest protection

Who It's For
Up Hill Concierge serves:

• Olympic & Paralympic delegations
• FIFA, Super Bowl & NBA attendees
• Sponsors, media & entertainment leaders
• High-net-worth travelers & remote professionals

Launch Timeline

• August 2025 – Concierge portal opens (pilot)
• Sept–Nov 2025 – Early adopter access
• Q1 2026 – Packages go live for FIFA, Super Bowl & NBA
• 2026–2028 – Full rollout across global events

A Brand Rooted in Purpose

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"This isn't a luxury product—it's a cultural product," said Hill. "It's about lived experience, safety, and care. From athletes, for the world. From locals, for the culture."

August 2025: What to Expect

• The portal opens for delegations, media, and sponsors
• Concierge packages debut for Super Bowl, NBA & FIFA
• On-site activations across LA
• Behind-the-scenes features with Jamal Hill

Discover how we're redefining hospitality in LA at: https://www.swimuphill.org/press/introducing-up-hill-concierge-a-curated-hospitality-experience-for-global-guests-arriving-in-la-ahead-of-fifa-2026-super-bowl-nba-all-star-and-la28

To contribute or learn more, visit www.swimuphill.com/concierge

MEDIA CONTACT:
pr@swimuphill.com