Viiking Beverages aims to expand markets under leadership of newly appointed CEO- Mr. Manoj Asrani

S For Story/10338642
Mumbai,  Jul 3, 2018 (Issuewire) - Viiking Beverages aims to expand its markets under the leadership of newly appointed CEO  Mr. Manoj Asrani

The company plans to launch 2 new production units in India to meet the growing demand

Companys export grows stronger with new markets being added like Timor Leste, US. UK and UAE
Africa to be the next big market for the company
Has witnessed a growth of 300% in the last 12 months

Viiking Beverages, the flagship company of Viiking Ventures, announced the appointment of Mr. Manoj Asrani as their new CEO. Mr. Asrani, a seasoned executive with over 17 years of experience, will be reporting to Mr. Sachiin Joshi, Chairman of Viiking Ventures. Along with his new designation and responsibilities with Viiking Beverages, Mr. Asrani will continue his duties as the Chief Marketing Officer of Viiking Ventures (Group).

In this new role, Mr. Asrani will drive the aggressive business plans of Viiking Beverages and has a vision of increasing its markets to North East India making the company Pan India. The company will also be implementing software based selling systems which has analytical tools to update on daily changing market dynamics. My immediate goal is to expand the product portfolio of Viiking Beverages. The year 2017  18 has been phenomenal for the company with a growth rate of 300% and making our presence in more than 15 states in India and about 7 countries in the World. I have been overlooking the sales and distribution area of Viiking Beverages for the past 6 months as I strongly believe that the right distribution network is the key for growth for any beverage company. Our recently launched Kings Goa Maxx, the strong lager beer has seen a significant growth in its 1st month of being launched in Delhi by absorbing 10% market share.

More on S For Story
The company has already created a strong foothold in Southern markets like Kerala, Karnataka, Andhra Pradesh, Telangana and Tamil Nadu, and by launching their Rum and Brandy brands; they will be able to cater to all section variants in the southern parts of India. Also with their next aim to cater to the North East India, the company will soon make its presence Pan India.

Commenting on this development, Mr. Sachiin Joshi  Chairman, Viiking Ventures said, Manoj has been working with our organization since the past 1 year and am fully aware of his capabilities to take this company to the next heights. He is a spirited and energetic leader who excels at strategizing and mobilizing teams to deliver best business results. From a business perspective, we are looking at expansion and will soon be announcing our IPO for which I believe Manoj will be the right fit.

Mr. Asrani also intends to increase the production capacity of Goa Kings Beer from the existing 2 million cases to 4 million cases annually. We have already launched a brewery in Jammu & Kashmir last year and are look at launching 2 more in this year. The important aspect here is our consistent quality. Our consumers relate to the high quality products that we deliver and we are constantly working on only improving these standards. We have also streamlined our distributors, both nationally and internationally, which will further help us in our growth. Our next focus market is going to be Africa and we will be entering the continent with Goa Kings Beer to begin with.


Viiking Beverages is the flagship company of Viiking Ventures and it is the fastest growing vertical. Viiking Beverages recently launched a strong Lager version of Goa Kings called Maxx. It has a portfolio of varied alcoholic brands other than beer (Goa Kings Pilsner Beer mild and Strong) such as SJJ XXX Vodka, Royal Oak Premium Whiskey, XXX Vodka Mix and soon will be coming up with brands of brandy and rum. For the non-alcoholic part  Viiking Beverages have brands like XXX Energy Drink, Paani  Natural Mineral Water and Life  Packaged Drinking Water.

More on S For Story

Viiking Ventures is one of India's fastest growing conglomerates with business verticals such as FMCG products, hospitality, entertainment, beverages, realty & infrastructure, fitness, paper products and philanthropic activities. Established in the year 2008 and spearheaded by Mr. Sachiin Joshi, the group has been expanding its horizons into diverse fields and growing at a breathtaking pace.

The company has been making serious inroads to realise its vision to be one of the most powerful business houses in India. The company holds some of the most lucrative brand portfolios in the country such as Goa Kings, Goa Premium, Royal Oak, Playboy Lifestyle, Trance Fitness Gym, Life (packaged drinking water) and Paani, Planet Hollywood Resort (the only franchise of Planet Hollywood beach resort outside LA), XXX Energy Drink, XXX Vodka Mix and many more. With a team of dynamic and high calibre professionals, the company aggressively aims for innovation and customer satisfaction. Company Website:

Media Contact



Show All News | Report Violation


Latest on S For Story