QUEENS, N.Y. - s4story -- The beach is going to the dogs in the best way possible as the beloved 5th Annual Rockaway Dog Parade returns to the 94th Street Amphitheater in Rockaway Beach on Saturday, October 3rd, 2026 from 12PM–2PM for an unforgettable afternoon of costumes, community, music, and canine celebration.

This year's whimsical theme, "Under the Sea," invites dogs and their humans to dress as mermaids, sailors, sea creatures, pirates, tropical fish, and ocean-inspired characters for one of New York City's most joyful pet-friendly events.

What began as a local community gathering has quickly become a highly anticipated annual tradition for animal lovers, families, pet parents, and local businesses throughout Queens and beyond. Hundreds are expected to attend this year's parade, which will feature a lively dog costume contest, awards and prizes, entertainment, photo opportunities, a pet fair, and local vendors.

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The 2026 Rockaway Dog Parade will benefit Zion's Mission Animal Rescue, helping support rescue efforts, pet adoption advocacy, and care for animals in need.

This year's celebrity judges include renowned celebrity dog groomer Jorge Bendersky, pet care professional Jess Charitos of Bougie Boarding, and local community leader Captain Sean Bolebruch from Sail Rockaway.

"We created the Rockaway Dog Parade to bring joy, community connection, and awareness to animal rescue organizations while celebrating the incredible bond between people and their pets," said organizer Dana Humphrey. "This event continues to grow every year, and we're excited to make the fifth anniversary the biggest and most magical yet."

The event is $5 per dog to benefit Zion's Mission Animal Rescue, all are welcome and it is open to the public. Well-behaved dogs on leash are welcome.

EVENT DETAILS

What: 5th Annual Rockaway Dog Parade
Theme: Under the Sea

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When: Saturday, October 3rd, 2026 | 12PM–2PM
Rain Date: Sunday, October 4th, 2026
Where: 94th Street Amphitheater, Rockaway Beach, Queens, NY
Benefiting: $5/Dog to Zion's Mission Animal Rescue
Learn more at www.zionsmission.org

EVENT HIGHLIGHTS

• Dog Costume Contest
• Awards & Prizes
• Celebrity Judges
• Music & Entertainment
• Fun Photo Opportunities
• Local Vendors & Pet Fair
• Family-Friendly Activities

Media outlets, influencers, photographers, and content creators are encouraged to attend. The colorful costumes, beachfront setting, and feel-good community atmosphere make the Rockaway Dog Parade a highly visual and shareable event perfect for television, print, digital, and social media coverage.

For media inquiries, sponsorship opportunities, vendor applications, or interview requests, please contact:

Dana Humphrey
Rockaway Dog Parade Organizer
Instagram: @RockawayDogParade

Hashtag: #RockawayDogParade