DETROIT - s4story -- ACTIQO, a family activity insight platform designed to help parents evaluate children's activities over time, has announced a major update to its pricing and product positioning strategy.

The update introduces a simplified plan structure designed to help families experience the full value of ACTIQO before upgrading as their schedules and coordination needs grow.

The company says the goal is not to create a locked-down subscription experience, but rather a platform that helps families build healthier routines, reduce coordination stress, and better understand how their time, money, and energy are invested in activities.

"Modern family life gets complicated fast," said ACTIQO founder Alec Bantel. "Parents are juggling sports, lessons, pickups, practices, and schedules across multiple people and locations. We wanted the product to feel calm, supportive, and genuinely helpful from the very beginning."

The updated ACTIQO structure now includes three plans:

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Free Plan

ACTIQO's free tier includes:

• 1 child
• 2 activities
• Weekly reflections
• Activity pattern insights
• Cost tracking
• Monthly recaps
• Session check-ins

The company describes the free plan as "the full ACTIQO experience with limits," allowing families to experience the platform's core insights before upgrading.

Plus Plan — $2.99/month

Designed for families managing additional children and activities, the Plus plan removes activity and child limits while maintaining the same calm and simplified experience.

Family Plan — $7.99/month

The Family plan introduces ACTIQO's coordination-focused features, including:

• Family Sync
• Co-parent collaboration
• Caregiver coordination
• Pickup reminders
• Shared readiness checklists
• Automatic leave-time reminders
• SMS activity check-ins

According to ACTIQO, the Family plan is designed to reduce the "coordination chaos" many families experience around children's activities.

One of the platform's most differentiated features is its traffic-aware "Auto Leave-Time" system, which tells families when it is actually time to leave for an event based on traffic conditions and location timing.

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Instead of functioning as a traditional scheduling app, ACTIQO focuses on helping families reflect on patterns across time, cost, enjoyment, and overall family balance.

The platform provides recurring insights such as:

• which activities consistently energize children
• where schedules may be creating stress
• how family coordination changes over time

ACTIQO also offers free online tools designed to help families evaluate activity balance and youth sports costs.

Families can explore the free tools here:

https://getactiqo.com/tools

Learn more about ACTIQO at:

https://getactiqo.com

About ACTIQO

ACTIQO is a family activity intelligence platform that helps parents evaluate their children's extracurricular schedules by analyzing the true impact of activities across time, money, energy, and family coordination. Through reflections, insights, and family coordination tools, ACTIQO helps families stay aligned with what matters most.