BOSTON - s4story -- NorthCore Labs today released Mia 2.0, the latest version of its AI front-desk platform for service businesses. The release adds full multi-channel lead capture across Instagram DMs, Facebook comments, SMS, phone calls, and web inquiries — and introduces full client-journey tracking, automated nurture sequences, and a unified inbox that consolidates every inbound lead into one workflow.

Mia 1.0 launched in 2025 as a voice-first AI receptionist focused on answering inbound calls and booking appointments. Over the following year, NorthCore Labs gathered field feedback from operators across beauty, aesthetics, dental, real estate, and home services. A pattern emerged: most service businesses were managing inbound leads across five or six disconnected tools — a phone system, a CRM, a separate texting app, an Instagram inbox, a Facebook business

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inbox, and whatever the website was sending to email. Leads were getting lost in the gaps.

Mia 2.0 was built to replace that stack. Every channel funnels into a single AI agent that replies in seconds, books the appointment, and remembers the client.

"Mia 1.0 proved that an AI front desk could pick up a phone faster than a human and book the appointment without dropping the lead," said Jordan Hayes, Director of Communications at NorthCore Labs. "Mia 2.0 takes that same idea and stretches it across every channel an inbound lead can come through. The phone is one front door. There are five others, and most businesses were leaving them all unlocked."

Beyond capture, Mia 2.0 tracks each client's journey from first touch to repeat visit. The system flags leads who ghosted, clients who haven't been in for 60 or 90 days, and prospects sitting in the pipeline without a follow-up — and reaches out before the operator has to think about it. The nurturing layer is the part NorthCore Labs operators have asked for most consistently since Mia 1.0 went live.

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Mia 2.0 is available now to new and existing NorthCore Labs customers. Service businesses can request a walkthrough at https://northcorelabs.io.

About NorthCore Labs
NorthCore Labs is the AI front-desk platform for service businesses. Mia, its flagship AI agent, captures every inbound lead across phone, SMS, Instagram, Facebook, and web — replying in seconds, booking appointments, and tracking each client from first contact to repeat visit. NorthCore Labs operates nationwide. Learn more at https://northcorelabs.io.