DENVER - s4story -- International AI SEO expert Chris Raulf, founder and CEO of Boulder SEO Marketing, is the subject of a long-form interview published by VoyageDenver on August 19, 2026. The feature runs in the publication's Inspiring Conversations series and covers Raulf's nearly 30-year career, the algorithm update that forced a rebuild of his agency's methodology, and the shift from rankings to citations inside AI answer engines.

Raulf lectures at the University of Strasbourg's TCLoc Master's Program, serves as a Brand Ambassador for SE Ranking, and hosts the AI SEO Insighter Podcast.

The piece opens in mid-1990s Zurich, where Raulf produced German-language content for an American financial corporation. The US web team hard-coded that text as images, leaving search engines unable to read it. AltaVista was dominant, and Google was still a research project. That mismatch sent him into search.

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I gave myself exactly one day to sit with how bad it felt, then started building something entirely new. I am not selling a framework I read about. I built it under pressure, said Raulf.

The interview also documents the 2021 Google algorithm update that eliminated 80 percent of Boulder SEO Marketing's own traffic. Rather than wait for recovery, Raulf rebuilt the agency's approach over one weekend. That rebuild became Micro SEO Strategies℠, the methodology the agency runs today.

Much of the conversation turns to Generative Engine Optimization, the practice of earning citations in ChatGPT, AI Overviews, and Perplexity rather than ranking in blue links. Raulf argues that most organizations still treat the two as one problem when they require different approaches, and that the gap is where most of his consulting sits.

As part of his mission to educate and empower marketers, Raulf points readers to learning resources on Boulder SEO Marketing's website, including the Micro SEO Strategies℠ page. The full interview is available on VoyageDenver.

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About VoyageDenver
VoyageDenver is part of the Los Angeles-based Voyage Group of Magazines, which launched with flagship publication VoyageLA. It promotes small businesses, artists, creatives, and makers by giving them a platform to tell their stories in their own words and by publishing interviews with entrepreneurs across Denver.

About Chris Raulf AI SEO Expert
Chris Raulf is an international AI and SEO expert, consultant, speaker, and founder of Boulder SEO Marketing. Known for developing the Micro SEO Strategies℠ framework, Chris helps global brands improve organic visibility through human insight and AI-powered execution. He regularly shares advanced SEO insights in his AI & SEO newsletter and teaches businesses how to thrive in the age of AI.