NEW YORK - s4story -- Alliance Homecare, New York's premier provider of long-term home healthcare services, is pleased to announce the appointment of Amy Romero as Chief Marketing Officer (CMO). Romero will play a pivotal role in the launch of TrustHouse, an elite private nursing and concierge membership service, while spearheading the company's expansion into New Jersey and Florida.

Renowned for her 20 years of experience as a strategic global marketing leader, Romero brings a unique blend of expertise in storytelling, innovative AI integration, and personalized consumer engagement to Alliance Homecare. She has successfully launched over 30 products and merged more than 10 companies during her career, making her the ideal leader to position TrustHouse as a premier brand in the healthcare and concierge services space.

"TrustHouse is an innovative initiative designed to set a new standard in private nursing and VIP concierge healthcare, and Amy's vision and track record of innovation makes her the perfect executive to bring it to life," said Joseph Verdirame, CEO of Alliance Homecare and founder of TrustHouse, its elite nursing division. "Her storytelling expertise and ability to leverage AI for personalized communication will help us connect with our clients in meaningful, impactful ways while expanding our reach into new markets."

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Romero will lead a multi-pronged strategy, including the rollout of TrustHouse's nurse-led elite private membership program, which provides affluent clients access to highly personalized care from registered nurses. She will also oversee the implementation of AI tools for profiling and delivering tailored communications to clients, ensuring TrustHouse remains a leader in the healthcare industry.

Cara Bobish Promoted to Chief Operating Officer

In addition to Romero's appointment, Alliance Homecare proudly announces the promotion of Cara Bobish to Chief Operating Officer (COO). Bobish, who has been with the company for the past two years, has played a critical role in streamlining operations, elevating client experiences, and ensuring the seamless delivery of care.

"Cara's leadership and operational excellence have been instrumental in Alliance Homecare's continued growth and the launch of TrustHouse this year," said Verdirame. "As COO, she will further enhance our ability to meet the needs of our clients while driving innovation and operational efficiency across all of our markets."

Expanding Horizons: New Jersey and Florida

With its roots firmly established in New York, Alliance Homecare is preparing to expand its services to New Jersey and Florida, driven by the increasing demand for high-quality, personalized home care solutions. Both states represent key growth opportunities for the company, as Alliance Homecare and TrustHouse aim to serve new communities with the same dedication to luxury, comfort, and medical precision that has made them trusted names in the industry.

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"Expanding into New Jersey and Florida is a natural next step in our mission to provide the highest standard of care to families and individuals seeking exceptional home and private nursing services," added Verdirame. "Amy and Cara's leadership will be invaluable as we scale our services and continue to redefine home healthcare."

About Alliance Homecare

Founded in 2006, Alliance Homecare is a trusted long-term home healthcare provider serving New York and New Jersey; offering a seamless continuum of care from home health aides to advanced registered nursing services. With a commitment to personalized care, Alliance has earned its reputation as the premier choice for families seeking comfort, expertise, and peace of mind for their loved ones.

TrustHouse, a division of Alliance Homecare, elevates private nursing to an elite level, offering concierge membership services led by registered nurses for those seeking the ultimate in personalized medical attention and care.

For more information, please visit AllianceHomecare.com or TrustHouse.com.

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