GREENSBORO, N.C. - s4story -- Apple Rock will host a three-day "Launch & Learn" Open House May 5–7, 2026, inviting visitors inside its Greensboro, North Carolina headquarters for a behind-the-scenes look at how trade show exhibits and live event environments are designed, engineered, and built.

The event will take place at Apple Rock's 250,000+ square-foot facility, where exhibit design, engineering, fabrication, graphics, and logistics are handled in-house. Attendees will have the opportunity to tour the facility, observe projects in progress, and gain a better understanding of the processes behind exhibit production and event marketing programs.

Visitors will be able to explore design and fabrication areas, see materials and structures up close, and experience interactive elements commonly used in modern exhibits, including digital engagement tools, LED technology, and event gamification. The open house is designed to provide insight into how exhibit programs move from concept through execution.

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In addition to facility tours, attendees will have the opportunity to meet with designers, strategists, and account teams to discuss exhibit layouts, engagement strategies, and overall event program performance. Participants are encouraged to bring current exhibit plans or challenges for discussion.

"Most people only see the finished exhibit on the show floor," said Eric Burg, CEO of Apple Rock. "This is a chance to see how strategy becomes design, and how design becomes something that can be built and executed successfully."

The event begins with a Business After Hours session on Tuesday, May 5 from 4:00–7:00 PM, followed by Open House days on Wednesday, May 6 and Thursday, May 7 from 10:00 AM–3:00 PM.

Apple Rock has been headquartered in Greensboro for more than 38 years and supports clients across North America and globally through its integrated approach to exhibit design and event production.

Additional information and event details are available at https://applerock.com/open-house