TORONTO - s4story -- ARFreaks today announced the launch of its new browser-based AR video streaming platform, designed to make immersive mixed-reality video experiences accessible to anyone with a WebXR-enabled headset—no app downloads required.

Unlike traditional VR platforms that transport viewers into a fully virtual world, ARFreaks' technology blends digital video with a viewer's physical environment. This approach opens the door for a wide range of interactive and experiential applications—from education and training to entertainment and live events.

At the heart of the platform is an advanced WebXR passthrough player, which works directly in most modern browsers on devices such as the Meta Quest line and other mixed-reality headsets. The player offers two powerful passthrough modes:

• Chroma Key Passthrough – By recognizing and removing solid-color backgrounds in video (similar to movie green-screen effects), the platform lets users see performers, speakers, or visuals seamlessly overlaid onto their real-world surroundings.
• Alpha Channel Passthrough – For next-generation content, the player supports embedded transparency data, enabling even cleaner, more lifelike integration of subjects into the viewer's physical space.

"By building on open WebXR standards, we've made immersive AR video streaming as easy as clicking a link in your browser," said Mike Hartman, Marketing Director at ARFreaks. "This dramatically lowers the barrier to entry for creators and audiences, and opens new possibilities for how video content is experienced."

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Because it's web-based, the platform is device-agnostic and future-proof, supporting a growing range of mixed-reality headsets. It also allows creators to distribute immersive content without requiring end-users to install extra software.

ARFreaks provides free sample videos in up to 4K and 8K resolutions, giving users and developers a taste of the platform's capabilities and paving the way for new forms of storytelling and interactive media.

For partnership opportunities or to learn more about the platform, visit ARFreaks.com.