BOSTON - s4story -- BuyerSignal360 has launched a new sales prospecting platform designed to help sales professionals spend less time researching companies and more time building relationships, developing pipeline and closing business.

Traditional prospecting can feel like searching for a needle in a haystack. Salespeople may spend hours reviewing company websites, news articles, procurement notices and other sources without knowing whether a company has a timely reason to consider their product or service.

BuyerSignal360 automates that research.

Users tell the system what they sell, the types of organizations they want to reach and any important qualification requirements. BuyerSignal360 then searches for relevant business activity that may create a potential sales opportunity.

These signals can include active procurement activity, expansion projects, acquisitions, new facilities, technology initiatives, leadership changes and other documented business events.

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When BuyerSignal360 finds new opportunities, the salesperson receives an email alert. Opportunities can be reviewed from a computer or mobile phone and include the company, relevant business activity, supporting evidence, reasons the opportunity may matter, suggested decision-maker roles and a recommended approach for starting the conversation.

"Salespeople do not need another enormous database that leaves them wondering where to begin," said BuyerSignal360 Media Relations. "They need relevant opportunities, clear evidence and a reason to reach out. BuyerSignal360 performs the research automatically so sellers can focus on conversations and closing business."

Unlike contact databases, CRM platforms and sales-sequence tools, BuyerSignal360 begins with what the salesperson sells. It then looks for companies where current business activity appears relevant to that offering.

The platform automatically searches for new opportunities every business day. This helps sales professionals maintain a more consistent prospecting process without repeatedly performing the same manual research.

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Identifying timely business activity may also help shorten sales cycles. Instead of beginning with a generic cold message, the salesperson can reference a verified event or initiative and explain how their offering may relate to it.

BuyerSignal360 can support a wide range of B2B markets because each user creates a Sales Profile based on their products, services, target organizations, geography and qualification criteria.

The platform also allows users to move opportunities through practical stages such as New, Saved, Active and Won.

BuyerSignal360 offers a free initial search so sales professionals can see how the system applies their specific Sales Profile.

To learn more or start a free search, visit www.buyersignal360.com.

About BuyerSignal360

BuyerSignal360 is a sales prospecting platform that automatically researches public business activity to identify potential B2B sales opportunities. It helps sales professionals save research time, build pipeline and begin more relevant conversations with companies that may have a reason to listen. Visit the website: www.buyersignal360.com