HOLLYWOOD, Calif. - s4story -- Eric Bellinger marked a major career moment Friday, March 25 in Hollywood, debuting his new single "Cry In Front Of You" live for the first time during an intimate, high energy event at Passes headquarters.

The night also marked the official announcement of his signing to the newly relaunched Tamla Records in partnership with Motown under Capitol Music Group, alongside legendary producer Rodney "Darkchild" Jerkins.

In partnership with Passes, a fast growing platform redefining direct to fan connection through exclusive content and experiences, the event brought out a packed room of tastemakers, influencers, and industry insiders, signaling a strategic shift in how Bellinger is engaging his audience in this next phase.

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A standout moment included Bellinger's cinematic arrival in a 1984 Chevy El Camino, the same year he was born, adding a personal layer to the rollout before he delivered his first live performance of the single. The crowd quickly locked in, singing along as phones filled the air, capturing a moment that immediately began circulating across social media.

Guests were treated to a curated experience featuring an open bar sponsored by Comisario Tequila, delivering unmatched excellence, alongside a custom candy bar that added a playful yet elevated touch to the atmosphere. As the evening continued, Bellinger's family and team joined guests in singing Happy Birthday, creating a heartfelt moment of celebration.

"Cry In Front Of You" serves as the lead single from Bellinger's upcoming self titled album and is already building strong early momentum, positioning this release as a key moment in his next chapter.

Bellinger will continue the momentum with his upcoming "An Intimate Night With Eric Bellinger" tour, kicking off April 29 with stops in New York, Los Angeles, Chicago, and Atlanta.