NOVATO, Calif. - s4story -- Certified B Corp and woman-owned natural products company Essential Oxygen has launched a customer loyalty rewards program, giving its community of health-conscious shoppers a meaningful way to earn while they shop and share.

The program is straightforward by design: customers earn one point for every dollar spent and can redeem 100 points for $5 off, delivering approximately 5% back in reward value. Additional earning opportunities are available for customers who sign up (25 points), celebrate a birthday (100 points), submit a photo review (25 points), or follow Essential Oxygen on Instagram (25 points).

A referral component extends the program's reach through community. Customers who refer a friend give them $5 off their first order and receive $5 off their own next purchase once that friend completes a qualifying order of $50 or more.

"Loyalty, for us, has never just been a marketing concept," said Katie Butler, the company's strategic social media lead. "It's the foundation of how we've grown. This program is our way of acknowledging the customers who have made Essential Oxygen part of their daily routine and making it easy for them to bring the people they care about along."

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The rewards program reflects Essential Oxygen's broader commitment to building authentic, long-term relationships with its customer base, grounded in the same values of transparency, integrity, and quality that define its product line. Backed by certifications including B Corp, WBENC, USDA Organic, and Non-GMO Project Verified, Essential Oxygen continues to lead with ingredient integrity and a triple bottom line of people, planet, and profit.

The loyalty program is available now at https://essentialoxygen.com/pages/rewards.

About Essential Oxygen

Essential Oxygen is a woman-owned, Certified B Corp dedicated to creating clean, effective natural products for the home and body. Known for their top-selling BR Organic Mouthwash + Brushing Rinse, Essential Oxygen taps into the power of food grade hydrogen peroxide to deliver premium oral care, cleaning solutions, and first aid. Its effective, biodegradable formulas provide a deep clean while being truly safe for people, pets and the planet. For more information, visit essentialoxygen.com.