FRISCO, Texas - s4story -- Careington International Corporation is proud to announce that Director of Marketing Rachal Rowat has been named a Digital Marketing Titan in Chief Marketer's 2026 Top Women in Marketing Awards. This award recognizes visionary leaders across the United States who are redefining marketing excellence while driving innovation, growth and transformation across the industry.

For more than 45 years, Careington® has been a leader in the health and wellness benefits space. Today, the organization offers a unique portfolio of 150+ health, wellness, lifestyle and virtual health products and services designed to deliver cost savings across a spectrum of life's needs. As director of Marketing, Rowat oversees strategic marketing initiatives for Careington and its affiliate companies and brands. Since joining the organization in 2022, Rowat has played a pivotal role in introducing systems that streamline workflows, improve cross-departmental efficiency and automate lifecycle outreach, contributing to increased productivity and measurable growth across both B2B and B2C marketing pipelines.

"I am truly honored to be recognized as a Digital Marketing Titan by Chief Marketer alongside so many other talented leaders," Rowat said. "My focus at Careington has been to bridge the gap between executive vision and marketing reality. By building out a more robust operational infrastructure and introducing innovative growth strategies, we have been able to ensure our outreach is more efficient and impactful for existing and prospective clients and members."

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Rowat and her team play a key role in advancing Careington's B2C marketing initiatives, including the development of automated customer lifecycles for affiliate brand QuoteSavant. To strengthen key performance indicator (KPI) tracking and establish clearer connections between marketing activity and measurable results, she developed a series of brand-specific customer relationship management (CRM) dashboards that provide greater visibility into performance and identify opportunities to refine strategy. These efforts strengthen the organization's approach to full-funnel orchestration and support more informed decision-making across teams.

"Rachal's selection as a Digital Marketing Titan is a testament to her dedication and expertise," Chuck Misasi, executive vice president of direct marketing and customer engagement, said. "In close collaboration with the Marketing team, she plays a key role in leading and developing well-structured marketing campaigns aimed at enhancing performance. Her leadership has improved measurement of KPI's and enabled more confident, data-driven decision-making to better serve the company, our clients, and customers."

Looking ahead, Rowat's contributions continue to shape how Careington approaches marketing optimization, equipping teams with the tools and visibility needed to adapt to evolving technology trends in an increasingly complex marketing landscape. By strengthening the connection between strategy, execution and performance, her work supports a more scalable and responsive foundation for both B2B and B2C efforts — positioning the organization to better meet present and future company needs.

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"Rachal has been a vital asset to our Marketing Department," Jamie Saunders, senior vice president of Marketing and Communications, said. "In every project, she demonstrates a blend of strategic thinking, technical expertise and leadership. Her ability to drive innovation while reinforcing Careington's strong commitment to its clients and customers makes her an indispensable asset to the organization, and we look forward to her continued impact in the years ahead."

For more information about Careington's product and service offerings, please visit careington.com.

About Careington International Corporation

Careington International Corporation is an established leader in the health and wellness benefits space. Founded in 1979, Careington is a nationally recognized product aggregator and full-service administrator, and one of the largest privately held discount healthcare companies in the nation. Today, Careington serves more than 50 million members across all of our companies, brands and industry-best products and services. Dedicated to improving individual health and well-being by providing affordable access to care, Careington's national dental PPO and dental discount networks, flagship dental savings plans and growing portfolio of more than 150 health, wellness, lifestyle and virtual health products and services are designed to deliver cost savings and service excellence across a spectrum of life's needs. Careington's innovative solutions are available to a wide range of clients, including employers of any size or industry, carriers, Medicare companies, TPAs, associations, unions, affinity groups, brokers, benefits consultants, individual consumers and more. For information on Careington's products, services, administration and marketing solutions, visit https://careington.com.