Los Angeles ~ Los Angeles-based swim and lifestyle brand, Frankies Bikinis, has seen a significant increase in success since implementing Centric PLM™ in 2020. The brand, known for its bold designs and high-profile collaborations, has experienced accelerated launches, expanded product lines, and near-zero production errors.

Founded in 2012, Frankies Bikinis quickly gained a loyal following for its trend-setting swimwear. However, as the business grew and product complexity increased, the brand faced challenges with visibility and accuracy in their design and product development processes. Prior to using Centric PLM, they relied on spreadsheets to manage these tasks.

According to Andy, Director of Design and Development at Frankies Bikinis, "When I started, it was one person building tech packs in Excel. Centric PLM has completely changed the way we work."

With Centric PLM's innovative enterprise solutions for fashion, luxury, footwear, outdoor, home goods, cosmetics & personal care products and multi-category retail industries, Frankies Bikinis was able to digitalize and streamline their end-to-end product development process. This allowed them to shift from being predominantly swim-focused to now offering an assortment where apparel makes up more than 50% of styles. Additionally, their swim SKUs have grown by 15% seasonally.

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One of the key benefits of using Centric PLM for Frankies Bikinis is the significant decrease in production errors. With nearly zero errors now occurring during production runs, the brand has been able to consolidate product development roles and improve collaboration between internal teams and external partners.

Centric PLM has also played a crucial role in managing Frankies' high-profile collaborations. For their Bella Hadid capsule collection, the team utilized the system to track custom hardware approvals and artwork. The brand's partnership with Victoria's Secret PINK also runs on a parallel setup within Centric PLM.

Andy explains that "We move fast, we change things constantly and Centric PLM gives us the flexibility to grow without losing track of anything. Every style is different and Centric PLM lets us build out the nuance while staying aligned."

As Frankies Bikinis continues to experience rapid growth and creative agility, they are preparing to onboard a technical design team. With this expansion, they plan to extend the use of Centric PLM to include grading, fit tracking, and full pattern visibility.

To learn more about Centric's solutions, interested parties can request a demo. With its proven success for brands like Frankies Bikinis, Centric PLM is a valuable tool for achieving strategic and operational digital transformation goals.

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