AMHERST, N.Y. - s4story -- Les Robinson's career in financial services was inspired by a personal family crisis. While studying finance in college, he watched his family navigate his grandmother's care needs while his father recovered from a heart attack. Seeing the emotional and financial strain firsthand convinced him that families needed better ways to prepare for long-term care challenges.

He began his career with Prudential Financial but soon realized he wanted a more flexible approach to serving clients. Moving to the brokerage side allowed him to provide broader, more personalized solutions, a shift that became the foundation of his decades-long career.

Today, Les specializes in long-term care planning while integrating securities and estate planning strategies. Rather than focusing on products, he takes a comprehensive approach, helping clients identify financial gaps and develop solutions over time. His process often involves multiple conversations to ensure plans are aligned with clients' goals.

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His expertise led him to write Protecting Your Money from Medicaid and Nursing Homes. Drawing from years of community education classes, the book highlights common planning mistakes and provides practical guidance to help families make more informed decisions before a crisis occurs.

A hallmark of Les's work is his emphasis on prevention, particularly fall prevention. He often notes that a simple fall can trigger long-term care needs and significant financial consequences. By connecting complex planning concepts to everyday situations, he helps clients better understand both risks and solutions.

This education-first philosophy has also shaped his business. By prioritizing guidance over sales, he has built strong community trust and a referral-based practice. What he enjoys most is helping families avoid or recover from financial hardship through informed decision-making.

A longtime supporter of professional advocacy, Les was involved with NALU, a predecessor to NAIFA, and recently rejoined NAIFA. Throughout his career, he has remained committed to education, prevention, and helping people prepare for the future with confidence.

Learn more or purchase the book here:

Start planning with confidence today.
https://lesltc.com/book/