LOS ANGELES - s4story -- Growth Brands, a modern end-to-end marketing and AI-intelligence partner to brands is proud to announce it has officially received certification through the Southern California Minority Supplier Development Council (SCMSDC), an affiliate of the National Minority Supplier Development Council (NMSDC). This prestigious certification recognizes Growth Brands as a Minority Business Enterprise (MBE) and positions the company for expanded opportunities with corporations, supplier diversity initiatives, and strategic partnerships nationwide.

Founded in 2025 by marketing executive and industry strategist Duryea Ruffins, Growth Brands is a human-led, AI-driven marketing partner to brands with a focus on modern connected consumer experiences that align culture and commerce for revenue growth and share of market growth.   Solutions include advertising, strategy, insights, identity (ID), audience development, digital, social, creative development & production, commerce, creators, analytics, measurement, and AI-powered performance.

Growth Brands operates with a mission to help marketers build their brand and drive demand.

"This certification represents an important milestone for Growth Brands and reflects our commitment to innovation, excellence, and driving measurable business outcomes for our clients," said Duryea Ruffins, Founder and President of Growth Brands. "We are honored to receive recognition from the Southern California Minority Supplier Development Council and look forward to building meaningful partnerships with organizations that value supplier diversity, transparency, creativity, and forward-thinking marketing solutions."

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Ruffins brings more than 20 years of experience in marketing, digital transformation, AI strategy, programmatic media, commerce, and brand partnerships. Prior to launching Growth Brands, he held executive leadership positions with nationally recognized organizations including Publicis, Spark Foundry, Zenith, EBONY Digital, Quigley-Simpson, IPG, Omnicom, and WPP. Throughout his career, he has helped lead strategic growth initiatives and revenue-driving campaigns for globally recognized brands including Meta, AbbVie, Kimberly-Clark, JPMorgan Chase, Taco Bell, and P&G.

Growth Brands has also developed proprietary AI-driven capabilities, including its AI-PPT (People, Position, Tracking) platform designed to accelerate consumer intelligence, audience targeting, and brand velocity. The company combines strategic insights, cultural fluency, creator-led content, advanced analytics, and performance media to help brands connect with modern audiences across digital, social, connected TV, commerce, and emerging media platforms.

The NMSDC certification process is one of the nation's most respected minority business certification programs and requires a comprehensive review of ownership, operational control, management, and business operations. Growth Brands was certified as a 100% minority-owned business under the leadership and control of Duryea Ruffins.

About Growth Brands

Growth Brands is a modern end-to-end marketing and AI partner to brands.  The company provides services including AI-driven planning, media activation, creative development, digital and social marketing, commerce, creators, analytics, measurement, and performance optimization. Growth Brands serves clients nationally across a variety of industries through innovative, audience-first marketing solutions.

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For more information, visit https://growthbrands.ai

About the Southern California Minority Supplier Development Council (SCMSDC)

The Southern California Minority Supplier Development Council (SCMSDC) is one of the largest regional affiliates of the National Minority Supplier Development Council (NMSDC), a nationally recognized organization dedicated to advancing business opportunities for certified minority-owned businesses. SCMSDC connects certified Minority Business Enterprises (MBEs) with major corporations, government agencies, and supplier diversity programs to promote economic growth, strategic partnerships, and inclusive procurement opportunities throughout Southern California and across the United States.

For more information, visit Southern California Minority Supplier Development Council (SCMSDC). https://www.scmsdc.org