WHITBY, Ontario - s4story -- HouseUp Inc, ("HouseUp.ca") has officially launched Canada's first social real estate platform that's designed to help consumers take full control over the selling of their home, while also making the home buying process more efficient. The revolutionary tool comes at a time when Canadians are faced with soaring prices that significantly impact households. With HouseUP, home sellers do not have to shell out thousands of dollars just to close a deal.

A 2026 Ontario Real Estate Association survey showed that the call for more transparency in housing costs, including real estate fees, has "intensified" due to public frustrations over the affordability crisis. Consumers are looking for relief anywhere they can find it. In the Greater Toronto Area (GTA) real estate commission can cost a home seller anywhere from $35,000 to $50,000 +.

"I ran into this problem personally, so I invested significant time and expertise to develop a
platform to help people save home equity," said Marc Wilson, President and CEO of HouseUp.

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HouseUp isn't just about helping with the buying and selling of properties; it's also one-stop shopping for all the services a buyer or seller needs. For instance, legal services, plumbing, home inspectors, renovation experts, staging, electricians, moving companies and much more.

HouseUp Main Features
1. Quickly list and sell your property - No real estate fees
2. Buy a home - Easily search for homes or rentals, and connect directly with sellers
3. Hire a professional - Find trusted experts to handle all your home services needs
4. Support system - Access expert human support if/when needed

"We're building something that we believe has the potential to fundamentally change the way
Canadians buy, sell, maintain and improve their homes," Wilson stated

About HouseUP
HouseUp is a real estate marketplace platform, providing services such as property listings, direct buyer connections, and professional support for home selling, without realtor fees. HouseUP brings people together to make the entire homeownership process better. Its headquarters is in Durham Region, Ontario.

Visit http://www.houseup.ca

Media contact
Chan Khamphoomee
Email: chan@sgmanagement.co
Phone: 416-949-3319