NEW YORK - s4story -- HPA Talent is proud to announce the signing of singer-songwriter Zach Day, an emerging voice whose music blends raw Appalachian storytelling with a modern alternative edge.

Zach Day doesn't just write songs — he tells stories pulled straight from the hills of southeastern Kentucky. Raised among coal mines, back roads, and deeply rooted tradition, Day absorbed the sounds and narratives of rural America long before stepping on a stage. A self-proclaimed creator of "yallternative," he fuses the honesty of Appalachian folklore with contemporary alternative music, crafting songs that feel intimate, unfiltered, and deeply human.

Drawing inspiration from artists like Sam Smith for vulnerability, Dolly Parton for timeless storytelling, and Ed Sheeran for confessional songwriting, Day developed his sound by honing his guitar playing and lyricism wherever he could — often skipping school to write and refine songs where front-porch truths meet contemporary grit.

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That sound has carried him far beyond his hometown. Zach Day has performed at major venues across the U.S. and internationally, captivating audiences with emotionally charged, spellbinding performances that strike a rare balance: deeply personal yet universally resonant. He has toured alongside artists including Makenzie Thomas, Overcoats, and Suzy Jones, continuing to carve out his own lane — one built on authenticity, emotion, and a fearless refusal to fit neatly into any single genre.

"Zach is the kind of artist we love building with," said Paris D'Jon, CEO of HPA Talent. "His songwriting is honest, his voice is real, and his story is undeniable. He represents the next wave of artists who aren't chasing trends — they're creating their own. We're excited to help amplify Zach's voice and build something meaningful and long-term around his career."

Zach Day shared his excitement about the partnership, saying, "I've been forging my own path for a long time, playing my songs and sharing my story in my own way. To finally have a team like HPA behind me that doesn't want to change who I am, but instead embraces it, feels like exactly what I've been looking for. I truly believe this yallternative wave is on the rise, and it feels like people are finally starting to see me for what I've been doing my whole life — singing songs on the porch and humming melodies in the Kentucky breeze."

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With yallternative as both a sound and a statement, Zach Day is emerging as a powerful new voice — rooted in where he's from, inspired by the great storytellers before him, and boldly shaping what comes next.

About HPA Talent
HPA Talent is a full-service entertainment management company with nearly four decades of experience representing artists across music, sports, comedy, and the creator economy.

For more information visit http://www.hpatalent.com