PRESTON, U.K. - s4story -- Why 10mg Earns Its Space

10mg covers three customer journeys at once: those stepping down from 20mg, all-day vapers who simply prefer a lighter hit, and reduction-focused customers who may also be worth pointing toward IVG's nicotine-free range. Heavier smokers are still better served by 20mg, but 10mg fills the mid-strength gap that thinner ranges leave open.

The Five New Flavours

Spanning fruit and iced profiles, so staff have an easy upsell across two of the best-selling categories:

• Mixed Berry — strawberry, blueberry, raspberry
• Strawberry Hub — strawberry with a bubblegum twist
• Hub Blast — bold, nostalgic bubblegum
• Raspberry Blast — tangy, sweet-and-sour raspberry
• Cherry Ice — ripe cherry, cooling menthol finish

These join the original 10, which already have a proven sell-through record — so this is an extension, not a new bet.

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Sell-Through Impact

Refill pods are a repeat-purchase category. A fuller 10mg range means customers find their flavour (and backups) without shopping elsewhere, and staff have more to recommend when a regular's usual pick is out. For shops already stocking the original 10, it's a low-friction top-up; for shops not yet carrying 10mg, the wider range strengthens the pitch to 20mg customers considering stepping down.

Available now from all major wholesalers and distributors or https://ivapegreat.com/