SAN FRANCISCO - s4story -- Cyntexa, today announced that Keells has experienced enhanced customer engagement and loyalty with the help of Salesforce technology and the expertise of Cyntexa. Cyntexa is using Salesforce Loyalty Management to help Keells see faster results and get the most from the Salesforce platform.

Keells sought assistance with customer management, including streamlining enrollment processes and managing customer data. To enhance customer experience and improve operational efficiency, it was essential for Keells to streamline the process of redemption and accrual of loyalty points and address the existing delays. Keells' vision was to have a well-aligned loyalty process that could assist in offering personalized offers and rewards to its customers.

More on S For Story

• European Patent for ALS Program Expands the Story: HOPE Deploys Robotic TMS & FDA Commercialization Path Advances: NRx Pharmaceuticals: NAS DAQ: NRXP
• VICTURY Sports Announces Formation of Youth Sports League Built on the Official, Patented, and Award-Winning Keepy Uppy® Ball
• Speak Empowered Welcomes Author Eli Brackenbury as First Speaker in Faith & Purpose Category
• BookBuzz Interviews Author Daniela Hristova About Her New Memoir – Fluent in Faux Pas
• The Measure of Heaven: Lunar Calendars, Solar Calendars and the Birth of the Modern Cosmos

Cyntexa provides a range of services, including consultation, implementation, migration, integration, and managed services to ensure business success.

Experts at Cyntexa thoroughly assessed Keells' existing loyalty infrastructure and implemented Salesforce Loyalty Management, enabling Keells to use real-time point accrual, redemption, and advanced access control mechanisms.

By using Salesforce Loyalty Management and Cyntexa's expertise and innovations, Keells has been able to strengthen brand loyalty through its improved customer experience. Moreover, they also witnessed an improvement in their overall operational efficiency.

Keells successfully rolled out the loyalty program to more than 135 retail stores with Cyntexa's expertise in just 12 days, resulting in a significant transformation in their customer engagement strategy.

Vishwajeet Srivastava, CTO at Cyntexa, added, "We are proud to have successfully partnered with Keells to implement a comprehensive loyalty program management solution in a remarkably short timeframe. It was quite a significant journey to manage and migrate their existing loyalty systems and processes, implementing them seamlessly on Salesforce Loyalty Management. We are delighted with the outcome of this project and look forward to continuing our partnership with Keells in the future."

More on S For Story

• Bruce Goldwell Announces New Book Exploring One of Humanity's Oldest Questions
• Congressman Chuck Edwards (NC-11) Presents ReadyCommunities Partnership 2026 National Service Award to Local Businessman / US Air Force Veteran
• Cress Creeks Farm Opens Fall Corn Maze and Baby Lamb Hayride Experience in Ellijay, Georgia
• Allstream Energy Partners Nominated in Multiple Categories for Fast Company's Best Workplaces for Innovators
• Mission 51%: A High-Stakes Fight for Survival in Hasainul Choudhury's Business Thriller

Osanda Warnekulasooriya, Assistant Vice President, Head of Business Systems - John Keells Group, said, "We are delighted to have successfully launched Sri Lanka's largest Nexus Loyalty Program, facilitated by our esteemed implementation partners like Cyntexa. Reflecting on our journey, it's clear that we've overcome significant challenges. I'd like to acknowledge the exceptional efforts and dedication of the Cyntexa team. Their ability to handle a project of this scale, involving a customer base of over 2.6 million, without any service disruptions, is truly commendable."

Salesforce, AppExchange, and others are among the trademarks of Salesforce, inc.

About Cyntexa
Cyntexa is a prominent IT consulting firm that focuses on the digital transformation of businesses worldwide. The company has a team of over 400 professionals and has delivered 900+ projects across various industries.