LEEDS, U.K. - s4story -- Lord Libidan's latest analysis of more than 10,000 top-selling Etsy cross stitch patterns has uncovered key shifts in design preferences for 2024–2025. The findings reveal a move toward smaller, more accessible projects with reduced colour palettes, and a decline in both full coverage and technically advanced designs.

The study, based on extensive Etsy sales data, highlights how stitchers are adapting their craft to fit modern lifestyles. Compared to previous years where full coverage projects and large colour counts were the norm, most best-sellers now feature under 20 colours, require less stitching time, and avoid complex techniques like fractional stitches, metallic threads, and beading.

Key Findings:

• Fewer Colours: Most patterns now use fewer than 20 colours, down from 40+ in past years.
• Miniature Projects Rising: Demand for small, quick-to-complete designs has grown significantly.
• Full Coverage Declining: Large-scale designs are less common in best-sellers.
• Simpler Techniques Favoured: Advanced stitches and specialty threads are seeing reduced use.

"These findings show that stitchers are looking for more accessible, time-friendly projects without sacrificing creativity," said Lord Libidan, cross stitch designer and founder of LordLibidan.com. "It reflects a shift in how people engage with their hobby — fitting it into busy, modern lives while still enjoying the creative process."

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Full analysis and example designs are available at:
https://lordlibidan.com/cross-stitch-trends-2024-2025-what-etsys-best-sellers-reveal/

About Lord Libidan
Lord Libidan is a cross stitch designer, writer, and curator of innovative and modern cross stitch content. His designs have been featured in The Telegraph, The CrossStitcher, Disney Blog, Mollie Makes, Make, Mr X Stitch, and more. He is known for pushing the boundaries of traditional cross stitch with creative, accessible, and engaging designs.