RAMSEY, N.J. - s4story -- Luxford Living, a multifamily property management company, has officially expanded its partnership with Terrific, a shoppable live video platform, across its entire portfolio of 25 apartment communities. The rollout marks the first time live shopping technology, long established in fashion and retail, has been systematically applied to the residential real estate leasing process.

Terrific is a live ecommerce streaming platform that combines live shopping events, shoppable video technology, and intelligent carousels that are fully customizable and branded to each operator's domain. Built on the principle that the way people buy has fundamentally changed, Terrific serves as a social commerce layer for any website, enabling brands to convert viewers into buyers in real time. Until now, the platform's proven model had been concentrated in Ecommerce and media. Luxford Living's portfolio-wide adoption signals a bold new frontier: live renting.

Solving a Real Problem for Renters
For prospective renters, especially those relocating from out of state or searching from across the country, the apartment hunting process has historically been frustrating. Browsing static listings, navigating websites for answers to basic questions, and scheduling in-person tours that require significant time and travel are the norm. For many, committing to a lease without seeing a unit in person feels like a leap of faith.

Terrific changes that. Through weekly live streaming events hosted directly on Luxford Living's community websites, prospective renters can join a live video tour of available units, ask questions in real time, and receive immediate answers, all without leaving home. When they are ready to move forward, interactive in-stream buttons allow them to submit a rental application directly while watching the stream. No back-and-forth. No waiting. No uncertainty.

This is the future of leasing, and it is already working.

Pilot Results
Prior to the portfolio-wide launch, Luxford Living piloted the Terrific platform across eight apartment communities over a three-month period. The results were immediate and compelling.

Across weekly livestream events, the pilot engaged approximately 20,000 prospective renters with live and shoppable content. Of those, viewers demonstrated extraordinary intent — achieving a click-to-apply rate of up to 26% directly from within the live stream. We expect these numbers to grow dramatically as the program scales across the full portfolio.

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The Renter's Story
Finding an apartment has always been one of the most stressful decisions a person makes. You are choosing where you will wake up every morning, where you will feel safe, where your life happens. And yet for decades, the process has forced people to make that decision based on static photos, floor plans that don't tell you how the light feels at 7am, and a leasing agent you speak to once on the phone.

Live Renting changes the emotional dynamic entirely.

When a prospective renter joins a Luxford Living livestream, they are not browsing a listing. They are being invited in. They can see the unit as it actually is. They can ask the question they would feel embarrassed to put in an email — "Is the street noisy at night?" "What are the neighbors like?" — and get a real, human answer in real time.They can feel the vibe of the community before they ever visit.

That is why engagement is so high. It is not a feature. It is trust, built live.

For renters relocating from another state or another country, this is transformative. The leap of faith that leasing has always required —committing to a home you have never stood inside — is replaced by something far more human: a conversation.

The 26% click-to-apply rate is not a conversion metric. It is a signal that when people feel genuinely informed and emotionally connected to a place, they act. Immediately.

"In today's competitive multifamily leasing environment, we were looking for an edge — and we found it in Terrific. Together we launched Live Renting, and the team has been next level in quality, reliability, and care. We've seen significant results since launch, and we're excited about this new way of leasing."

— Michael Katz, Chairman of DASMEN Residential and its affiliate management firm Luxford Living

Portfolio Wide Success
Beyond the numbers, early livestream events generated enthusiastic feedback from prospective renters drawn to the interactive, transparent format and the ability to see a real unit, get real answers, and act on the spot. Comments from the live chat highlighted just how much the format resonated with viewers:

"This is so cool. Never seen any building do something like this."

— Live Stream Viewer

"I just applied! I just started work and I really need this. I love your guys' vibe."

— Live Stream Viewer

Following the success of the initial pilot, the full rollout across the remaining 17 communities has proved just as remarkable, officially bringing all 25 properties into the live renting era. Audiences in these new markets have been thoroughly impressed by the concept, resulting in over 600+ viewers tuning in across the entire expanded portfolio. Furthermore, the events are maintaining an extraordinary momentum, achieving a click-through rate of up to 26% for viewers clicking to apply directly from the live stream. The approach has effectively taken the guesswork out of the leasing journey for prospective renters.

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A New Standard for the Industry
Live shopping has transformed how consumers engage with retail brands. The same opportunity now exists in real estate. Every apartment community, regardless of size or market, stands to benefit from giving prospective renters a live, human, interactive window into their future home.

Luxford Living and Terrific's collaboration is an invitation to the broader multifamily industry: the tools exist, the demand is real, and the results speak for themselves.

"One of the most rewarding parts of what we do at Terrific is watching smart, innovative operators find entirely new ways to use our platform. Real estate was not where anyone expected live commerce to go first — but it makes perfect sense. The ability to connect people to a place, to support a decision as emotional and important as where you live, through a live human interaction — that is exactly what this technology was built for. We are proud to be Luxford Living's partner in pioneering this, and we look forward to expanding this model across many more communities and verticals."

— Israel Grintz, CEO, Terrific

About Luxford Living
Luxford Living is a multifamily property management firm and an affiliate of DASMEN Residential. Responsible for overseeing the day-to-day operations, marketing, and leasing of 25 distinct apartment communities, Luxford Living focuses on blending tech-forward operations with top-tier customer service. By pioneering initiatives like "live renting," the company continues to redefine the modern leasing landscape and elevate the standard of property management.

https://liveluxford.com/

About DASMEN Residential
DASMEN Residential is a premier real estate investment firm dedicated to providing high-quality, institutional-grade multifamily housing. Driven by a commitment to innovation and asset appreciation, DASMEN oversees a diverse and growing national portfolio. By leveraging strategic asset acquisition, DASMEN consistently maximizes value for investors while fostering vibrant communities for residents.

About Terrific
Terrific is a leading live ecommerce streaming platform designed to transform traditional websites into dynamic, interactive social commerce hubs. By combining live streaming events, shoppable video technology, and fully customizable intelligent carousels, Terrific enables brands to engage audiences and convert viewers into buyers or applicants in real time. Originally proven in retail, Ecommerce, and media, Terrific is now expanding its cutting-edge technology into new frontiers, including residential real estate.

https://www.terrificlive.com/

Read the full announcement at: https://liveluxford.com/luxford-living-partners...