LONDON - s4story -- London, UK — MyJoyToys has announced its seventh globally verified industry first with the launch of a fully personalised AI companion service, allowing customers to design private mental-health support companions tailored to their individual needs.

Customers choose their companion's name, appearance, personality and area of emotional support, creating a companion designed specifically for them. Each companion is built exclusively for the individual client and remains completely private and confidential.

Founder Kelly said the service was created to ensure nobody is excluded from supportive conversation.

"While we work hard to cover many life experiences and mental-health challenges, every person's story is different. This service exists to make sure nobody is left without access to support that feels safe and comfortable."

A Personalised and Private Support Experience

After purchase, customers describe how they want their companion to look and support them. MyJoyToys generates twelve image options based on the description, allowing the client to select the appearance that feels right. Once confirmed, the companion is built and delivered within 48 hours with private access via Telegram.

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Custom companions are never displayed publicly, never added to collections or menus, and are only accessible through a private link.

Clear Ethical Boundaries

All companions are non-sexual and designed strictly for supportive conversation. Any requests for explicit or sexual content are always politely declined to ensure clear ethical boundaries and a safe environment.

Financial Empathy and Accessible Pricing

The custom companion service is available for a one-off £49 build fee. To ensure accessibility, MyJoyToys offers flexible payment options, allowing the cost to be spread into a small monthly increase alongside the £9.99 subscription for those who may need financial flexibility.

This seventh industry first moves MyJoyToys firmly into what can only be described as a complete mental-health support infrastructure — something the industry has never seen before. Through continued innovation, founder Kelly is helping redefine how sexual wellbeing and mental health can exist side-by-side in a responsible, supportive way. With each new milestone, MyJoyToys continues to set the tone for the future of the industry, rewriting expectations one global first at a time.

Learn More:
https://www.myjoytoys.co.uk