GREEN BAY, Wis. - s4story -- Can you believe the security at the Ice Bowl was so lax that at least one fan actually sat on the Dallas Cowboys' bench? Or another stood behind Green Bay Packers coach Vince Lombardi to take pictures?

The 1967 NFL Championship Game – better known at the Ice Bowl – is the rare event in which stories from the day have earned a permanent place in family history and the lore of the sport. The Green Bay Packers defeated the Dallas Cowboys on a Wisconsin winter afternoon so cold that it renders the Packers' victory two weeks later in Super Bowl II almost a footnote in football history. Such is the impact of the Ice Bowl that references to the game populate everything from obituaries to league historical records.

Author Tony Walter was among the shivering multitude in Lambeau Field that New Year's Eve day. His role as a photographer's assistant rendered meaningless by the penetrating cold, he was able to watch the game from the sidelines and saw the dramatic final series unfold in front of him.

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In Ice Bowl: The Game That Will Never Die (M&B Global Solutions Inc.), Walter shares photos and stories from some of the other 50,000 people who legitimately can say, "I was at the Ice Bowl," along with others who experienced the game around the world. Passed down through the generations like some sort of badge of honor, the spirit of the Ice Bowl will live forever.

Ice Bowl: The Game That Will Never Die is available on Amazon in paperback and digital formats at https://amzn.to/3Hi1v79. The book features a foreword by former Packers running back Chuck Mercein, a hero of the team's winning drive. Many of the color photos in the book have never been published before.

About the Author

Tony Walter has been telling stories of the Green Bay Packers and their fans for more than half a century, first as a writer and editor for the Green Bay Press-Gazette, and now in retirement through a series of books including: Baptism by Football and The Packers, My Dad, and Me. His journalism journey also included coverage of the Wisconsin state government in Madison from 1973-76, and he was a member of the prototype team for a new publication called USA TODAY in 1981.

About M&B Global Solutions Inc.

M&B Global Solutions offers author coaching and comprehensive book publishing services, including ghostwriting, book design, video production and website design.