NEW YORK - s4story -- Creative entrepreneur and music executive Obiajulu Ntukogu, founder of AuraBookings.com, has announced a groundbreaking collaboration with a network of medical and mental health professionals to provide artists with access to wellness support, therapy, and health education.

Recognizing the growing challenges of mental health and burnout in the entertainment industry, Ntukogu's new initiative through AuraBookings.com focuses on holistic artist care addressing emotional, psychological, and physical well-being as part of the creative process.

"We lose too many artists to exhaustion, anxiety, and silent struggles," says Ntukogu. "We want to change that narrative. Creativity should be healing not harmful and that starts by giving artists access to proper care and real support."

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Through strategic partnerships with licensed therapists, nutritionists, and primary care specialists, AuraBookings.com will begin offering private wellness consultations, stress management workshops, and access to low-cost therapy resources for artists and creators within its network by early 2026.

Publicist Priscilla Monteiro, who leads communications and brand development for AuraBookings.com, describes the initiative as "a culture shift in how the industry values human health."

"Obiajulu isn't just talking about change he's building a blueprint for it," Monteiro says. "This partnership bridges the gap between art and wellness, giving creatives the tools to thrive without sacrificing their health."

The initiative will begin with a pilot program in New York and Los Angeles, followed by international partnerships in 2026 to extend mental health advocacy to the global independent artist community.