NEW YORK, Sept. 4, 2025 ~ As Americans continue to find new and creative ways to bond with their pets, it is clear that these furry companions hold a special place in our hearts. From dog yoga to surfing contests, pet owners are embracing joyful moments with their animals. But beyond the fun and games, there is a deeper truth: pets are essential to our emotional and physical wellbeing.

According to a recent survey, 98% of pet owners have reported at least one health benefit from their furry friends. In fact, more than 1 in 5 pet owners say that a doctor or therapist has recommended pet ownership for their mental health. As we celebrate National Pet Insurance Month this September, it serves as a timely reminder of the growing need for financial protection in pet care.

The rising costs of veterinary care have become a major concern for many families. Over the past decade, veterinary costs have increased by 60%, leaving many pet owners facing heartbreaking decisions. Shelters across the country are struggling to keep up with the number of pets being surrendered, far outnumbering adoptions. In New York City alone, Animal Care Centers have reported caring for over 1,000 animals - well beyond their capacity. The same situation is being seen in California shelters as well.

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Jill Tucker, CEO of the California Animal Welfare Association, explains that "the high cost of veterinary care is a significant factor driving this problem." She believes that pet insurance can help families stay together and reduce shelter intake.

Pet insurance offers a practical solution for households earning under $50,000 - who make up 43% of all pet owners according to Steven Feldman, president of the Human Animal Bond Research Institute (HABRI). Pet parents are deeply committed to their animals - with 92% saying they would never give them up and 35% stating that cost is not an issue when it comes to their care. However, with rising veterinary costs, this commitment can become difficult to maintain. This is where pet insurance comes in, making essential care more affordable when it matters most.

In 2024, Independence Pet Holdings (IPH) insured 2.7 million pets and paid over $1 billion in claims, providing much-needed financial assistance to thousands of pets. According to Canine Journal, a $2,500 veterinary bill is the point at which 55% of pet owners say they would consider economic euthanasia. However, IPH's data shows that over 70% of claims exceeding this amount resulted in out-of-pocket costs below the threshold for considering such a decision.

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Kirk Haggard, CEO of IPH, believes that "pets are family and no one should have to choose between their pet's health and their financial stability." With lifetime pet costs now exceeding $34,000 for dogs and $32,000 for cats, IPH is calling for broader participation in pet insurance to stabilize premiums and ensure equitable access to care.

For pet parents seeking guidance on choosing the right insurance or preventive wellness tips, PetPlace - an IPH company - offers trusted advice backed by veterinarians. Meanwhile, CalAnimals is leading a statewide campaign to boost shelter pet adoptions and encourage families to start their pet journey through adoption. Not only do shelter pets offer emotional rewards but they also come spayed/neutered, vaccinated, and microchipped - providing both emotional fulfillment and financial savings.

Together, these efforts aim to keep pets where they belong: at home with their loving families. As we celebrate National Pet Insurance Month this September, let us remember the importance of protecting our furry friends' health and wellbeing.

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