BOSTON - s4story -- RAIN Group, a global sales training company helping enterprise teams improve sales results through coaching, reinforcement, and tech-enabled solutions, has been recognized by Selling Power as one of the Top Sales Training Companies of 2026.

This marks RAIN Group's 11th consecutive year on the list, reflecting its commitment to client outcomes, innovation in sales training and coaching, and a research-backed approach grounded in proprietary insights.

"Clients choose RAIN Group because they need a transformation partner that can help guide sellers and sales managers to change behavior, build confidence, and drive measurable performance," said Scott McDonald, CEO of RAIN Group. "This recognition from Selling Power reflects the strength of our team, the trust of our clients, and our commitment to building skills that translate into results."

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Over the past year, the company launched RAIN Sales AI, an integrated suite of AI sales coaching tools that give sellers realistic practice, managers better coaching support, and leaders visibility into skill improvement. The organization also introduced Catalyst, its learning experience platform that gives clients centralized access to sales training programs, digital learning, virtual sessions, on-demand video, reinforcement tools, and AI-powered coaching.

RAIN Group invested in research and solutions that make training more practical, relevant, and tied to business priorities. It introduced a Sales Kickoff offering designed to turn SKOs into strategic, high-impact experiences based on its research. It also relaunched its Sales Capability Assessment, which allows companies to assess individuals, teams, and organizations through a 180 or 360 diagnostic.

RAIN Group achieved an average program score of 4.54 out of 5 and an average facilitator score of 4.79 out of 5, added 110 new clients globally over the last two years, and onboarded more than 20 new facilitators in the last year. The firm also ranks as the No. 1 sales training provider on Gartner Peer Insights with a 4.7 rating based on more than 170 verified client reviews.

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The organization and its clients earned top industry recognition, including a Gold Brandon Hall Group Award with a global retail client for Best Program for Sales Training and Performance, a Gold Stevie Award with Lenovo for Sales Meeting of the Year, and a Gold Stevie Award for Sales Training Practice of the Year.

Companies selected for the list completed a comprehensive application evaluating the depth and breadth of their sales training programs, innovation, market contributions, AI tools, and overall client satisfaction.

Learn more and view the list: https://bit.ly/3R2BJwo

About RAIN Group

RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. Learn more at https://www.rainsalestraining.com/