BOSTON - s4story -- RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, has announced the launch of a new research initiative focused on the effectiveness of Sales Kickoff (SKO) events.

While SKOs are often positioned as critical moments to inspire and energize sales teams, many organizations struggle with execution, leading to underwhelming results. This study will explore what actually works when it comes to planning, delivering, and measuring the impact of SKOs.

The research is now open to participants who are involved in SKOs, whether as planners or attendees. Respondents will be asked to complete a short, 10-minute survey to share their experiences and insights.

Key details:

• Open to sales enablement professionals, sales leaders, and SKO participants
• Focuses on planning, delivery, and measurable impact of SKOs
• All responses will remain confidential; only aggregated data will be analyzed
• Participants will receive early access to findings and insights

RAIN Group's findings will offer critical benchmarks and best practices for sales and enablement leaders seeking to increase the value and effectiveness of their SKO events.

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To participate in the study, visit: https://raingroup.co1.qualtrics.com/jfe/form/SV_0cfRC2pbTjR2pVA?Source=PR

About RAIN Group

RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group's modular, multi-modal approach to sales training provides flexible and customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at https://www.raingroup.com