NEW YORK - s4story -- Drawing influence from a wide range of artists such as PINK and Avril Lavigne, to Outkast and Juice Wrld, Redd's contemporary/alternative hip-hop sound pivots around themes of female empowerment. This rings particularly true for Coey Redd, a Los Angeles-based artist-songwriter who forged her start in the humble living room of her Vacaville family home.

After dissecting the lyrics of an array of influential female artists, Coey Redd felt that every single song she heard was about how a man, a woman, or a situation made them feel but never about it made them feel. She's now made it her musical mission to be that artist, empowering listeners and dismantling social stigmas through her ice-cold flow, sharp delivery, and inspiring wordplay.

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"I signed with HYPE PROJECTS AGENCY and Paris because after talking with him the first time, he really understood my vision as an artist, as a creative. When you find people in this industry who really believe in you and don't want to change you it allows you to be the artist you were meant to be. It was a no brainer."

"We've had the rare privilege of growing our sports and music divisions during the pandemic signing quality talent – Coey Redd is one of those people," said D'Jon in announcing the signing. "I love her style and vision and am absolutely confident that we will be able to further elevate her career in the coming years. Coey had lots of management offers in the past few months due to her rising popularity on TikTok, so we're extremely excited to have the opportunity to work alongside her. We look forward to bringing her talents across numerous platforms in music, fashion, acting and more as her talent is off the charts."

Coey Redd https://www.tiktok.com/@coeyredd