SHEFFIELD, U.K. - s4story -- Leading cruise holiday provider, Southampton Cruise Centre (https://www.southamptoncruisecentre.com/), looks to expand their SEO efforts with award-winning digital agency, The SEO Works (https://www.seoworks.co.uk/), after a highly successful website migration.

Since 1959, Southampton Cruise Centre has offered a variety of worldwide cruise options suitable for couples and families seeking both long and short cruise experiences.

With plans to take their digital presence to the next level and expand the visibility of their site, Southampton Cruise Centre decided it was time for a change. By Autumn 2025, they were in the midst of a complex website migration.

But once the migration was underway, the cruise provider recognised a need for some external expert support - and so looked for a partner to support and guide them throughout the migration process. That began their relationship with the Global Search Award Winners, The SEO Works.

The team at The SEO Works offered advice on the migration and helped navigate around any issues that presented themselves during the process, including assisting with over 1000 website redirects! A few months later, it was completed, and the impact on traffic and rankings was minimal.

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The team at Southampton Cruise Centre was so impressed with the support they received that they have now extended their partnership with The SEO Works, as they look for further guidance with their long-term SEO strategy.

The teams will work closely to help expand Southampton Cruise Centre's location offerings to include more nationwide terms, while simultaneously exploring strategic ways to grow the site holistically.

Lewis Johnston, Head of River Cruise & Group E-Commerce Manager Marketing at Southampton Cruise Centre, said, "I found The SEO Works by searching on Google! If an SEO agency is ranking well for very competitive 'SEO Company' terms, they're clearly doing something right.

We've been working together for almost six months now, and the results have been really positive. We originally brought them in to help protect our search performance during a major CMS and website upgrade, which was critical for us.

Since then, the focus has naturally shifted to driving stronger traffic results and real commercial growth. Our account manager James, has been great to work with - knowledgeable, proactive, and genuinely understands our business. We're really pleased with how the partnership is developing."