NEW YORK & ATLANTA & CHARLOTTE, N.C. & WASHINGTON - s4story -- Santa Your Way, the nation's premier Black-owned luxury holiday entertainment and photography brand, is now accepting bookings for its 2026 National Tour. Running October through December 2026, the tour features activations across New York, Atlanta, North Carolina (Durham, Raleigh, Charlotte, Greensboro), and the DMV region.

Founded in 2020 by Philana Aiken, the brand has grown from Long Island's first natural-bearded Black Santa destination into a viral cultural powerhouse with over 8.7 million campaign views, 900+ family waiting lists, and a community impact reaching over 8,000 children.

Customizable Booking Options

• Santa Only: Featuring premier natural-bearded Santas in classic, designer, or custom NY Knicks "Blue & Orange" attire.
• The Grinch Only: Interactive comedic entertainment from the viral 5-Star Grinch.
• Dual Experience: Full-scale activations featuring both iconic characters.

High-Impact Commercial & Event Services Managed by PM Events Worldwide Services, activations are open for:

• Malls, Retail Stores, & Pop-Ups
• Hotels, Restaurants, & VIP Brunches
• Schools, Museums, & Public Landmarks
• Private House Calls & Corporate Events

Corporate Sponsorships & Strategic Partnerships The brand is actively seeking corporate sponsors, brand collaborations, and content creators for product placement, co-branded campaigns, step-and-repeat features, and VIP video skits.

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"We focus on setting the tone, pushing creative boundaries, and ensuring every family sees true representation wrapped in luxury magic," says Founder Philana Aiken. "Whether you want traditional holiday warmth, hilarity with the Grinch, or a full corporate takeover, we bring an unmatched experience."

Due to high Q4 demand, early reservation is strongly encouraged.

Media & Booking Contacts: info@pmeventsww.com

Website: santayourwayshop.com