CHICAGO, Feb. 4, 2025 ~ SRW, a leading marketing and communications company under the C.A. Fortune umbrella, has announced the appointment of Maggie Tinsley as its new Executive Creative Director. With her extensive experience and award-winning expertise, Tinsley is set to bring a fresh perspective and strategic vision to SRW's creative work, driving impactful results for clients.

Tinsley's impressive background includes leadership roles at renowned agencies such as FCB, VML, and most recently, The Mars Agency where she led creative for the Mars Wrigley account. Her expertise in shopper marketing spans across various industries including retail, healthcare, financial services, automotive, travel and consumer packaged goods.

In her new role as Executive Creative Director, Tinsley will be responsible for refining and enhancing SRW's creative vision. She will lead and grow the agency's creative team while collaborating closely with internal departments to deliver bold and innovative ideas that elevate clients' brands and drive growth. Tinsley's primary goal is to maintain SRW's high creative standards while pushing boundaries to deliver exceptional work.

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"I am thrilled to join SRW at such an exciting time for the agency and our clients," said Tinsley. "My focus will be on creating best-in-class creative that not only captures attention but also directly impacts customer purchase behavior. I believe that big ideas and strong creative direction are crucial in building brand equity and long-term growth, and I am eager to bring that energy to SRW."

Kate Weidner, President of SRW and Chief Creative Officer for C.A. Fortune expressed her excitement about Tinsley joining the team saying, "Maggie is a dream hire for our agency. Her ability to combine stunning creativity with impactful commerce tools perfectly aligns with our vision at SRW. With Maggie's leadership, we are confident that our talented team will reach new heights of success for our clients."

By blending creativity with strategy, Tinsley will lead SRW into its next phase of growth, solidifying its position as a trusted partner for brands seeking to make a significant impact in the market. Clients and colleagues can expect elevated campaigns built on structured processes, bold vision, and an unwavering commitment to quality.

For more information on SRW and its services, please visit https://srw.agency/.

Media Contact:

Mac Stone

847-275-0716

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