NEW YORK - s4story -- The Bitcoin Marketing Association and BitcoinIsBetter.org Announce Strategic Partnership to Accelerate Bitcoin Education and Mainstream Adoption

Two leading non-profits unite to scale the "Bitcoin Is Better" campaign through industry expertise, grassroots momentum, and national media initiatives.

New York, NY. The Bitcoin Marketing Association and BitcoinIsBetter.org today announced a strategic partnership to advance their shared mission: bringing Bitcoin to mainstream audiences through accessible, high-impact education.

This collaboration formalizes a joint commitment to expand the reach of the "Bitcoin Is Better" campaign - an initiative designed to clearly communicate Bitcoin's value proposition to everyday consumers.

BitcoinIsBetter.org has established itself as a grassroots force, uniting industry leaders and mobilizing community-driven awareness. Building on that momentum, BIB is expanding into larger-scale initiatives, including plans for nationwide television advertising.

The Bitcoin Marketing Association brings complementary strengths in marketing innovation, paid media, and campaign execution. Representing leading agencies & marketing strategists, the BMA will support the campaign with best-in-class marketing practices via its member network.

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"Bitcoin education needs both credibility and reach," said Randy Newman, Co-Founder at the Bitcoin Marketing Association. "By joining forces with BitcoinIsBetter.org, we're pairing industry influence with professional execution to ensure the right messages resonate at scale."

"The era of printable money is ending, and middle-class families shouldn't be the last to know. We feel a time-sensitive need for injecting clear, honest Bitcoin awareness and education into mainstream conversations," said Daniel Hershberger, President at BitcoinIsBetter.org. "Partnering with the BMA allows us to amplify our mission with sophisticated media strategy and industry-grade campaign execution."

Through this partnership, the organizations will:

• Expand the Bitcoin Is Better campaign into national and broadcast media channels
• Leverage data-driven marketing strategies to improve message clarity and reach
• Coordinate educational initiatives that bridge grassroots engagement with mass-market visibility
• Activate a network of marketing professionals and agencies to deliver high-impact campaigns

Together, the BMA and BitcoinIsBetter.org aim to redefine how Bitcoin is communicated to the public, making it more understandable, relatable, and accessible than ever before.

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About the Bitcoin Marketing Association (BMA)
The Bitcoin Marketing Association is a 501(c)(6) trade organization dedicated to advancing marketing innovation and best practices within the Bitcoin industry. By bringing together agencies, strategists, and marketing leaders, the BMA helps elevate the quality and effectiveness of Bitcoin-related communications worldwide.

About BitcoinIsBetter.org
BitcoinIsBetter.org is a 501(c)(3) nonprofit organization focused on educating middle-class families about Bitcoin through large-scale awareness campaigns and a board-curated learn directory. By collaborating with industry leaders and advocates, BitcoinIsBetter.org works to make Bitcoin education accessible to a broad, mainstream audience.