ASH FORK, Ariz. - s4story -- As awareness grows about toxic chemicals in personal care products, True Born London offers a safer luxury alternative with natural, toxin-free fragrances.

Conventional perfumes can contain phthalates (endocrine disruptors), parabens (hormone disruptors), and synthetic musks (bioaccumulative toxins)—all legally hidden under "fragrance" on labels.

True Born's solution: award-winning natural fragrances crafted exclusively from botanical ingredients. Zero phthalates. Zero parabens. Zero synthetic toxins. Just pure essential oils, natural absolutes, and plant-derived extracts.

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"Your skin absorbs 60% of what you apply," notes [Founder]. "We believe fragrance should enhance wellbeing, not compromise it."

Made in Britain with sustainably sourced botanicals, each scent undergoes dermatological testing and allergen screening. Vegan and cruelty-free certified.

Available at trueborn.co.uk from £75, with customers rating the collection 4.9/5 stars.

About True Born London
British clean fragrance house. Natural botanicals. Toxin-free formulations. Made in Britain. visit us : https://trueborn.co.uk/