FAIRFAX, Va. - s4story -- Tractor Beverage Co., farmer-founded and employee-owned, is built on the belief that a better food system starts with the land—and the people who care for it. At 10 campuses, students are discovering Tractor's lineup of certified organic craft beverages—fresh, flavorful, and thoughtfully crafted—served straight from Sip Social Co.'s head-turning, highly-Instagrammable mobile bar carts. These activations showcase Tractor's commitment to creating drinks that taste great, support soil health, and bring people together, all while fostering a vibrant sense of campus community.

From Food Truck Frenzies to Welcome Home festivals, campus barbecues, and all activations are a blend of entertainment and purpose. With every event attracting 500 to 1,200 students, Tractor gains an exclusive platform to directly connect with young adults who love big flavor and unapologetic ingredients.

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Participating schools are:

George Mason University • Shenandoah University • University of Michigan • Clemson University • Wake Forest University • Elon University • High Point University • Hope College • Denison University

"Our college ambassador program has been such a rewarding way to engage with students and staff on campus, and we're so excited to partner with Sip Social to bring it to life," said Savannah Bollacker, Senior Brand Manager at Tractor Beverage Co. "Their mobile bar carts give us a unique way to activate on campus, share our organic beverages, and foster genuine connections with the community. It's inspiring to see these experiences bring people together, celebrate the spirit of Soil & Soul, and highlight what makes Tractor beverages so special."

For Sip Social Co., this partnership is yet another milestone in their rapid expansion. With operations in 70 North American cities (and expanding), the company is a partner of choice for brands wanting to activate branded, high-touch beverage experiences across multiple cities.

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"Tractor is an incredible brand with a powerful story to tell," says Jason Krell, Communications Director for Sip Social Co. "Together, we're creating moments that resonate with students, combining fun, flavor, and purpose in a way that builds lasting connections. These activations demonstrate the strength that experiential marketing possesses to embody a brand's values."

For additional information regarding Sip Social Co., go to www.sipsocialco.com or Instagram at @sipsocialco. For additional information about Tractor Beverage Co., go to www.drinktractor.com and @drinktractor.