HEREFORD, U.K. - s4story -- UK travel guide platform Uncover Britain has won the International Tourism Award at the Herefordshire Tourism Awards, recognising tourism businesses that deliver outstanding experiences for international visitors.

The awards were announced on 3 March 2026 at The Courtyard Theatre in Hereford, during an evening celebrating the region's visitor economy. Awards were presented by broadcaster and conservationist Kate Humble, well known for her work on BBC programmes including Countryfile.

The International Tourism Award recognises tourism businesses that demonstrate exceptional attention to detail and a strong understanding of the needs of overseas travellers. Judges highlighted Uncover Britain's role in helping visitors explore beyond the most familiar destinations and discover regions such as Herefordshire in a deeper and more meaningful way.

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In their comments, the judges noted:

"Uncover Britain provides a unique experience for visitors coming to the county."
— Judges' comments, Visit Herefordshire Tourism Awards

Alongside winning the International Tourism Award, Uncover Britain was also named a finalist in the Accessible and Inclusive Tourism Award, which recognises tourism businesses that demonstrate excellence in creating inclusive visitor experiences.

Uncover Britain creates curated road trip guides and travel itineraries designed to help visitors explore Britain through scenic routes, historic towns and lesser-known destinations.

Founder Annah Todman said the recognition reflects the importance of helping visitors discover places that might otherwise be overlooked.

"We are incredibly proud to receive the International Tourism Award and to be recognised alongside so many inspiring tourism businesses in Herefordshire. Our aim with Uncover Britain has always been to help visitors discover the places that often sit just beyond the most familiar destinations — the villages, landscapes and local stories that make regions like Herefordshire so special.

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While our road trips now cover destinations across Britain, Herefordshire remains an important part of that story. It's a county full of character, heritage and beautiful countryside, and we love helping international visitors experience it in a deeper and more meaningful way.

Being named a finalist in the Accessible and Inclusive Tourism Award as well makes the recognition even more meaningful, as we believe travel should be easier and more welcoming for everyone."

More information about Uncover Britain's curated travel guides and UK road trip itineraries can be found at: https://www.uncoverbritain.com/journey-planner and more information on the award can be found at: https://www.uncoverbritain.com/international-tourism-award-winner-2026