DUBAI, UAE - s4story -- STS Capital Partners is pleased to announce the appointment of Vijay Tirathrai as a Managing Director. A globally respected entrepreneur, investor, and strategic advisor, Vijay brings over 30 years of leadership experience across venture capital, technology, infrastructure, and private enterprise. His addition strengthens STS's global M&A advisory capabilities, particularly in founder-led exits, cross-border transactions, and legacy planning for ultra-high-net-worth entrepreneurs.

Vijay began his entrepreneurial journey within his family's conglomerate, Tirathrai Holdings, where he rose to Executive Director and led retail, manufacturing, and property development operations across Asia. He went on to found several ventures, including Headstart International, a leading consumer brand in bicycle safety, and Satoosh.vc, an early-stage tech venture firm launched during the dot-com boom. He also pioneered the concept of Association Management Companies in Asia through The Fabulous Group, providing strategic communications, investor relations, and large-scale event production services.

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Beyond building businesses, Vijay advises high-growth companies and funds at the frontier of AI, fintech, and infrastructure, including Dapple, Klaim.AI, and Crestbrick. He also serves as a strategic advisor to Techstars globally and to the Scholar of Finance in the U.S., reflecting his lifelong commitment to leadership development.

Currently, Vijay advises a portfolio of fast-growing ventures in AI, fintech, and real estate, including Dapple, Klaim.AI, and Crestbrick. As the Founding Chair of TIGER 21 Dubai, he convenes ultra-high-net-worth individuals (UHNWIs) to explore investment, philanthropy, and legacy strategies. In 2015, his passion for nurturing leaders at scale led him to serve as the Global CEO of the Entrepreneurs' Organization (EO), where he oversaw a peer network of 18,000+ entrepreneurs in 200+ cities worldwide.

"Vijay brings a rare blend of entrepreneurial instinct, global perspective, and deep M&A strategy," says Sean Friday, CEO of STS Capital Partners. "His experience as both a founder and investor makes him a trusted advisor to entrepreneurs navigating critical transitions. We are proud to welcome Vijay to the STS team as we continue to deliver Extraordinary Exits™ for private business owners around the world."

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About STS Capital Partners:

STS Capital Partners is a global sell-side M&A firm like no other. We are expert guides for private, founder, and entrepreneurial business owners on the journey to achieving an Extraordinary Exit™. Our extensive global relationships, world-class team, and proven deal process bring international strategic buyers and investors to the table who deliver maximum financial value. As a result, we help clients fulfill bigger ambitions in life and leave lasting legacies by inspiring charitable donations through our Success to Significance™ program with a goal of raising billions of dollars in new philanthropic and impact capital to support charities like Altruvest, Knowledge Impact Network, and DignityMoves.