NEW YORK - s4story -- Walks and Devour Tours, the global guided-tour company operating in more than 20 destinations, has consolidated more than 2,000 content assets onto Relato, a purpose-built content operations platform. The move replaces a fragmented system of Asana boards, Slack canvases, Google Drive, and SharePoint folders that the in-house content team had outgrown.

Walks and Devour produces content across blogs, social channels, YouTube scripts, email, and destination-specific marketing campaigns. The volume, combined with a global team and a network of freelance contributors, made the previous setup difficult to scale.

"We weren't always rowing the same way," said Cassandra Gambill, Head of Content at Walks and Devour Tours. "It was hard to give visibility across all the content verticals, let alone ensure we were aligned on goals."

More on S For Story

• Dual-Engine Growth Strategy Unleashed Targeting a $9.1B Market and the Exploding AI Biotech Revolution: KALA BIO (N A S D A Q: KALA)
• GitKraken Desktop 12.0 Introduces Agent Mode: Gives Developers Ultimate Control & Visualization While Scaling Parallel Agent Workflows
• 5 Things to Check Before Calling for AC Repair in Philly
• Go Dental Clinic Announces Upcoming Opening of New Branch in International City, Dubai
• Hazel E Hosts Starline Tours Bus to Sonic Desert - A Launch to Coachella

The company evaluated Asana as a potential consolidation point but found that its per-seat pricing model made freelancer collaboration costly and operationally clunky. Relato's flat pricing structure allowed the team to bring its full network of freelance writers, editors, and contributors into the same workspace at no additional cost per user.

After a two-week trial and a custom onboarding session, the team migrated its content library to the platform. Today, all 2,000-plus assets are organized by brand and channel, with each board tracking owners, deadlines, and status in a single view.

"We can finally see what's happening across campaigns, spot overlaps, and make smarter use of our content," Gambill said.

The Walks and Devour adoption reflects a broader pattern of content teams moving away from general-purpose project management tools toward dedicated content operations platforms. Marketing departments often manage strategy, production, and collaboration across a dozen or more disconnected tools, a problem that grows more acute as teams add AI tools to their production workflows.

More on S For Story

• Contracting Resources Group and Aalis Management Consulting Launch ARG Joint Venture Under SBA Mentor-Protégé Program
• Space Opera Debut Earns Prometheus Award Nomination
• Card makers turn to Pink and Main for tools to support their craft
• Revenue Optics Completes Full Commercial Buildout. A Nine-Month-Old Firm Built on 25 Years of Distribution Expertise. Five Clients From $200M to $3B
• EduCare Inc. Bridges Critical Gap in Breast Cancer Education with Spanish COPE Library Launch

Relato is designed to address this fragmentation by combining content libraries, workflows, project management, and AI agents in a single workspace. The platform's flat pricing model is intended to make it economically viable for teams that rely heavily on freelance and agency contributors.

Walks and Devour Tours operates guided walking and food tours in cities across Europe and North America, including Rome, Paris, Barcelona, New York, and London.

Relato is a content operations platform for marketing teams. Visit Relato at https://www.relato.com