Your Book Is Not a Business Card: Kary Oberbrunner Shares 23 Year History of Industry Impact

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COLUMBUS, Ohio - s4story -- When Kary Oberbrunner wrote his first book in 2003, readers wanted help applying its content. Their questions inspired an approach he would develop, teach, and publish as Your Book Is Not a Business Card: How to Turn Your Book into 18 Streams of Income.

More than two decades later, Oberbrunner is highlighting the public record behind that teaching, including a 2016 podcast transcript, articles, an Entrepreneur feature, and his 2021 book.

"I turned my books into businesses," Oberbrunner said. "I helped my readers apply my books through coaching, courses, speaking, and experiences."

The approach supported his transition from pastor to entrepreneur in 2012. Your Secret Name became a coaching journey, live event, and certification. Day Job to Dream Job inspired an experience at the Ohio prison featured in The Shawshank Redemption, where participants developed career escape plans.

A Documented Teaching History
  • April 1, 2003: Oberbrunner finished writing The Journey Toward Relevance and started embodying Your Book Is Not a Business Card.
  • January 5, 2014: He launched Author Academy Elite, a hybrid author program based upon our core intellectual property: Your Book Is Not a Business Card. His core curriculum teaches how to turn your book into 18 streams of income.
  • August 2, 2016: On Professional Christian Coaching Today, Episode 044, Oberbrunner discussed creating 18 income streams and stated, "Your book is not a business card." The teaching appears on pages 14–15 of the transcript.
  • May 5, 2019: A Baltimore Publication featured his article: How to Turn Your Book Into Multiple Streams of Income, connecting the business-card distinction with his author business model.
  • December 25, 2020: Entrepreneur published Mike Koenigs' feature, How Your Story Can Generate 18 Streams of Income in Under 90 Days with Kary Oberbrunner.
  • September 21, 2021: Oberbrunner published Your Book Is Not a Business Card: How to Turn Your Book into 18 Streams of Income.

Helping Authors Apply and Protect Their Work

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Oberbrunner encourages authors to identify what readers need next. Those needs can inform courses, coaching, workshops, activation guides, memberships, or licensing opportunities.

"You don't need to launch all 18 streams at once," Oberbrunner said. "Start with one offer that solves a real problem for your readers. Prove it works, improve it, and expand from there."

Oberbrunner documented his work through Instant IP® alongside U.S. Copyright Office registration for the book. These serve distinct purposes: provenance records support a work's documented history, while copyright protects eligible original expression.

He encourages authors to preserve manuscripts, dated teaching materials, publication records, and relevant registrations.

"Protect before you promote," Oberbrunner said. "Dates matter, which is why we preserve the history of our work."

Learn more about Oberbrunner's book publishing, marketing, and protection model at: https://ignitingsouls.com/apply/

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Source: Igniting Souls
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