BENGALURU, India - s4story -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.

The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.

More on S For Story

• Justin Calabrese, Connecticut Entrepreneur & Author Publishes Business Management Book
• Deadline Extended: More Time to Submit Your Proposal for the OpenSSL Conference 2025
• Pulitzer Prize Nominated Lauren Coyle Rosen Releases New Album, Covers and Veils in Blue
• Detroit Grand Prix High Profile Media Exposure, $100 Million Financing for Major Acquisition & Growth Strategy; Remote Lottery Platform: Lottery.com
• Warner Publishing Announces the Release of Grappling with Paralyzed Emotions by Rodney D. Roby

"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."

The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.

Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.

More on S For Story

• Les Franklin Is Releasing New Music Thru Sparta-MRE Entertainment LLC
• Tomorrow's World Today Shines Bright with Four Telly Awards at the 46th Annual Telly Awards
• Children's Author Relaunches Picture Books Celebrating Inclusion and Friendship
• Wordeee Publishes Adventures of Buck Dollar Series
• 6 Love Sports and Eight Sleep Announce Partnership Miami Women's Padel League Rebranded as the Eight Sleep Miami Women's Padel League by 6 Love Sports

"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."

For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.