s4story -- LONDON, UK – A new report, launched today by Skylar, an AI roleplay coach for sales teams, reveals the nine pivotal areas where AI is storming onto the sales floor and how Go To Market (GTM) teams can keep pace with market leaders. The Sales Leaders Guide to AI (2025) pulls back the curtain on the nine critical categories where forward-thinking sales organisations are deploying AI to win deals faster and gain a competitive edge.

As the Artificial Intelligence revolution continues to gather pace, businesses are facing increasing uncertainty when it comes to which AI tools and services meet their needs. However, with boardroom pressure to deploy AI mounting, many sales leaders are becoming overwhelmed in the face of too much choice and a lack of clarity.

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The Sales Leaders guide to AI (2025) has been compiled to not only talk about transformation, but to map out the types of tools available and the ways in which they can be successfully deployed to tackle the various pain points in the sales process. Covering nine high-impact areas mirroring the Go To Market process, from prospecting to negotiation, the guide sets out the ways AI-powered solutions are being deployed, along with an overview of the vendors leading the charge.

From hyper-personalised outreach to roleplay-powered coaching, the guide not only outlines how AI can streamline existing processes, it gives insight into how AI can turn stagnant sales pipelines into dynamic, data-informed engines of growth. With each section highlighting the standout tools reshaping how teams target, engage, forecast, and close, sales leaders can easily navigate the best next step for them to take based on their scenario.

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In addition to mapping out and simplifying the tools available, the guide also addresses the emotional tension gripping many commercial teams:

- Uncertainty over where AI fits into legacy playbooks

- Boardroom pressure to act, fast

- Fear of falling behind AI-enabled competitors

"AI is no longer optional for sales teams—it's existential," said Skylar CEO Ivelin Kozarev, "But leaders don't just need tech. They need clarity. This guide delivers both."

Skylar, the AI sales coach behind the guide, is purpose-built to help teams master the fundamentals that drive revenue—from cold-calling and qualification to objection handling and onboarding. With tailored roleplays and performance-based pricing, Skylar ensures reps don't just learn—they prove they can do it.

Download the report for free: https://www.getskylar.com/ai-for-sales-leaders