GRANTHAM, U.K. - s4story -- Many UK jobseekers assume they're being ignored because the market is tough or they lack experience. In many cases, the issue is simpler: the CV is hard to scan, or the structure makes it harder for hiring systems to read accurately.

Brendan Hope CV Writing has published updated guidance on ATS CV optimisation in the UK, focused on removing avoidable friction: clean formatting, sensible keywords, and evidence-led achievement bullets that work for both screening systems and humans.

KEY INSIGHTS (WHAT CHANGES RESULTS FASTEST)

• A "nice-looking" CV can still underperform if it scans poorly or imports details incorrectly.
• Columns, icons, graphics and rating bars often reduce clarity and can interfere with parsing.
• Keywords work best when they appear naturally inside proof (skills + outcomes), not in long lists.
• Vague duty statements rarely shortlist; outcomes and scope do.
• Consistency matters: headings, dates, titles and spacing should follow one simple system.

CLEAR DEFINITIONS (UK)

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What is an ATS?
An Applicant Tracking System (ATS) is software employers use to manage applications and search candidates faster.

What does "parsing" mean?
Parsing is how the system reads a CV and pulls data into fields (job titles, employers, dates, skills). Messy layouts can cause errors.

What are "CV keywords"?
Keywords are the role-relevant terms used in job adverts (skills, tools, responsibilities, sector language). The goal is alignment, not stuffing.

PRACTICAL ADVICE: ATS-FRIENDLY CV CHECKLIST (UK)

1. Use one column, standard headings, and a clear structure.
2. Keep formatting simple: avoid icons, text boxes, tables and heavy graphics.
3. Mirror key terms from the advert naturally in your profile and evidence bullets.
4. Write achievements as Action, scope and result (what you did, for whom/how big, what changed).
5. Put the most role-relevant proof higher on page 1.
6. Keep dates and job titles consistent throughout.

EXPERT QUOTE

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"ATS optimisation isn't a trick, it's basic clarity," says Brendan Hope. "When your CV is clean, consistent and evidence-led, you stop getting filtered out for avoidable reasons and make it easier to shortlist you."

Learn more: https://brendanhope.com/blog/ats-cv-optimisatio... (https://brendanhope.com/blog/ats-cv-optimisation-uk-guide/?utm_source=chatgpt.com)
Request a free CV review: https://brendanhope.com/free-cv-review/ (https://brendanhope.com/free-cv-review/?utm_source=chatgpt.com)