SAN MATEO, Calif. - s4story -- The math was developed by Robert Barrows, President of an advertising and public relations agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

The math is called "The Barrows Popularity Factor."

You can read all about the math and how to use it in a book called "The Barrows Popularity Factor" that you can download for $4.95 on a book publishing website called Authorhouse.

"The math not only lets you take a lot of the guesswork out of your advertising, the math actually lets you quantify the relationship between your advertising and sales," says Barrows.

And, when businesses are trying to figure out the best way to determine the best ways to spend their Advertising Budget, the best place to start is with the math in "The Barrows Popularity Factor."

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In short, the math in "The Barrows Popularity Factor" will let you to test and compare your advertising copy and media, better, faster and less expensively to help you fine-tune your entire marketing program to help produce much higher sales and profit.

So, before you try to decide how to spend another dime of your advertising budget, read a book called "The Barrows Popularity Factor" and tell your company about this math today!

The math is universal and effective, and as they say in advertising, "It really works!'"

(PLEASE NOTE: Media companies can also use this math to help them increase their advertising revenue because they can use this math to help them work with their clients to help them make their advertising much more effective.

PLUS, media companies can also use this math to help them plan their own advertising campaigns to help them increase their circulation, increase their audience, and increase their advertising revenue.)

And, along the lines of things that could help media companies make a lot more money, Barrows has also developed several proposals for some new and unique projects and promotions that could help generate tremendous advertising revenues for media companies.

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*All seven of these projects and promotions could help generate tremendous advertising revenues for newspaper companies.

*And five of these projects and promotions could also help generate tremendous advertising revenues for television and radio companies, magazines, internet media companies, and the internet divisions of multimedia companies.

So, whether your company is a giant multi-national conglomerate or a one-person business, before you try to figure out the best way to spend your advertising budget, start doing your advertising and marketing planning with some very effective, very essential and very easy-to-use Advertising Math called "The Barrows Popularity Factor."

You can download a book called "The Barrows Popularity Factor" for $4.95 on Authorhouse.

For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 1-650-344-4405, www.barrows.com