NEW YORK - s4story -- Victury Sports, the innovative force behind interactive full-force play, announces its flagship 2X Utility Patented Ollyball® will headline its presence at New York Toy Fair 2026 with a formidable award streak. The company arrives as a 2026 Toy of the Year (TOTY) Finalist in the Educational Toy category for its STEAM Master Artist Edition and fresh off dual award wins: the Keepy Uppy® ball, available at all U.S. Target Stores, claimed the Influencers Choice Award, while Ollyball secured its ninth industry award by winning the Kids Choice Award at the Australian Toy Fair.

This momentum builds on the viral #KeepyUppyChallenge hosted on www.KeepyUppy.com, which ignited at the NBA All-Star Game and became a global TikTok phenomenon, now validated by formal recognition from influencers and children worldwide.

"Ollyball was created for my daughter when she was eight years old and crying in our kitchen after playing ball in the house. We are incredibly honored that our products are resonating worldwide with other kids, parents, schools, counselors, assisted living homes, and memory care centers." said Joe Burke, Founder and CEO of Victury Sports. "Our mission is connecting globally, as we open distribution in our 11th country this year. We're excited to bring this energy to Toy Fair."

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Key Highlights for Victury Sports at Toy Fair 2026 and Beyond:

• TOTY Finalist & STEAM Accreditation: The Ollyball STEAM Master Artist Edition is a 2026 TOTY Finalist, featuring a STEAM Accredited curriculum that merges physics, geometry, and art.
• Dual Award Recognition: The Keepy Uppy® ball won the Influencers Choice Award, cementing its social media dominance, while the core Ollyball won the Kids Choice Award at the Australian Toy Fair—its ninth major industry award.
• Exclusive Major Retail Launch: As a People of Play - Product Launch of the Year Finalist, Ollyball launches exclusively at DICK'S Sporting Goods, bringing full-force indoor sports nationwide.
• Strategic Collaborations & Exclusives: Victury Sports expands its reach with a Crayola collaboration, a Pudgy Penguins mashup, and an exclusive Ollyball Bluey ball available at CAMP Stores nationwide and CAMP NYC.
• The Future of Play: Toy Fair attendees will preview the Ollyball Playhouse STEM & Sport Café concept, a new model for community-based active learning.
• National Media Spotlight: Founder Joe Burke is scheduled for a live appearance on Fox News to discuss the brand's award-winning streak and the play movement behind Ollyball.

Ollyball, ultra-soft, bouncy ball, is designed for safe indoor play. Its utility patented technology allows for dynamic, full-force play without damage to household items, making it a parent-approved solution for energy release and creative development.

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About Victury Sports: Victury Sports is an award-winning toy company dedicated to creating innovative products that promote active, healthy, and creative play for all ages. Founded by Joe Burke, the company's flagship product, Ollyball, and its  Keepy Uppy® ball and challenge, have ignited a global play movement. Focused on STEAM education and community engagement, Victury Sports partners with leading brands and retailers to redefine indoor play. Learn more at www.ollyball.com.

Media Contact: Holland Allen Email: development@ollyball.com

Website: www.ollyball.com Instagram: @theollyball (https://www.instagram.com/ollyball/) TikTok: @ollyball (https://www.tiktok.com/@ollyball)