DENVER - s4story -- Boulder SEO Marketing (BSM), a trusted Colorado-based content marketing and SEO agency, has published a new case study highlighting how its Micro SEO Strategy℠ helped 20/20 Institute, a premier LASIK provider, achieve rapid organic search gains in competitive Colorado markets. The collaboration demonstrates how a strategic, data-backed SEO plan can not only drive rankings but also deliver tangible business growth across multiple locations. LASIK SEO case study.

The Challenge: Boost Organic Visibility Beyond the Map Pack
Although 20/20 Institute enjoyed strong rankings in Google's local map pack for "LASIK Denver," their organic ("blue link") results were underperforming. The launch of their Colorado Springs clinic made it urgent to expand their reach, attract new patients, and improve organic visibility across multiple cities.

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The Solution: A Hyper-Local, Multi-Location SEO Approach
BSM implemented its proprietary Micro SEO Strategy℠, combining in-depth keyword research, AI-assisted content creation, and hands-on collaboration with the client. Key actions included:

• Developing dedicated, fully optimized location pages for Denver and Colorado Springs.
• Revamping the homepage to highlight expanded service areas.
• Identifying high-intent keywords and "low-hanging fruit" ranking opportunities.
• Creating detailed content to answer patient questions about LASIK in each market.

"Our focus on hyper-local SEO and collaborative content development made all the difference for 20/20 Institute," said Kathleen Hingan, Project Manager at BSM. "By listening closely to the client and leveraging data-driven insights, we boosted rankings, increased sessions, and helped their new clinic gain traction from day one."

The Results: Significant Gains in Just Weeks
Within the first 28 days, the campaign delivered measurable improvements:

• "LASIK Denver" improved from #5 to #3 in organic rankings.
• "LASIK Colorado Springs" rose from #7 to #4.
• Overall website sessions increased by 27%.
• First-time phone calls increased by 69%, the client's most important conversion metric.

The new Colorado Springs page quickly built visibility, establishing a steady patient base in a competitive local market.

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About 20/20 Institute
The 20/20 Institute is a leading provider of LASIK eye surgery, with clinics located in Denver and Colorado Springs, Colorado. Known for exceptional patient care and advanced LASIK technology, the institute helps patients achieve life-changing vision improvements.

About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated downtown Denver SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.