SAN DIEGO - s4story -- Branded Seats, a leader in venue seating innovations, is announcing the launch of its new Folding Cup Holder, a breakthrough product recently installed at an NBA Arena to mate up with their folding seat sections. Purpose-built for retractable seating and tight-space environments, the Folding Cup Holder combines fan convenience with operational flexibility for modern arenas.

Retractable seating plays a critical role in helping venues optimize and reconfigure space for multiple uses—from basketball games and concerts to special events. The Branded Seats Folding Cup Holder integrates seamlessly with these systems, ensuring fans still enjoy beverage convenience without compromising space flexibility.

Designed to fold up when not in use, the cup holder provides more clearance for fans moving in and out of rows—a game-changer for venues where space is at a premium.

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Key Features & Benefits

• Folds up to create more legroom and easier row access
  
  
• Designed to help venues maximize space flexibility
  
  
• Accommodates larger souvenir cups and water bottles
  
  
• Molded in any custom color to match team or venue branding
  
  
• Edge-mounted design works with upholstered seats
  
  

"Having an NBA team implement this product right out of the gate shows the demand and value it brings," said Shad Bruce, CEO at Branded Seats. "It solves real challenges for venues and enhances the fan experience with a simple, flexible solution."

The Folding Cup Holder expands Branded Seats' growing lineup of in-seat solutions, designed to optimize fan comfort, maximize sponsorship opportunities, and streamline venue operations.

About Branded Seats
Branded Seats specializes in innovative seating solutions for stadiums, arenas, and entertainment venues worldwide. From modular cup holders to branded sponsorship opportunities, Branded Seats combines functionality with design to enhance both fan engagement and venue operations.

Learn more at www.brandedseats.com or call (855) 427-2633.