BERN, Switzerland - s4story -- NOYA today unveiled noya.fit, a new standard in home training: powerful, premium gear engineered for serious sessions - then designed so beautifully you'll want it in plain sight. The collection pairs athlete-grade performance with a zen, design-forward aesthetic, turning equipment into an invitation to train.

At launch, NOYA introduces silicone-sheathed dumbbells - balanced, durable, and quiet on contact - and premium cork/PU mats that deliver grippy stability and a grounded feel. These are pieces you don't hide; you keep them where you live so they can cue action: it's your time to work out—move beautifully.

"We build equipment that asks for your attention," said Alex Droscariu, founder of NOYA. "It's beyond décor - it's performance gear with the presence to get you moving."

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Why NOYA

• Performance first: Balanced cores, durable silicone shells, and high-grip cork/PU surfaces support strength and flow alike.
• Premium materials, calm palette: Neutral tones and refined textures integrate with interiors -meant to be seen.
• Invite, don't hide: Sculpted forms that make your gear a visual nudge - purposefully in the way.
• Small rituals, big consistency: Built to live where you live, so showing up feels effortless.

Availability
Pre-orders are open now at https://noya.fit with a limited Founder Perk: 10% for life for early supporters. Designed in Switzerland; EU/CH shipping.

About NOYA
NOYA creates premium, design-forward training gear that blends performance engineering with a calm, minimal aesthetic. Built to live at the center of your space, NOYA turns equipment into a daily invitation: move beautifully. Learn more at https://noya.fit.

Media Contact
Press at NOYA - alex@noya.fit