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Branding Queens is the first book to celebrate the branding skills of 20 businesswomen

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Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

CALGARY, Alberta - s4story -- Calgary, Canada - Branding Queens by branding expert Kim D. Rozdeba celebrates the business journeys of twenty entrepreneurial women in building twenty iconic brands. Their life stories are just as big as their brands. These are not insignificant brands—collectively, they represent over $55 billion in sales today.

Against all odds, these women built twenty famous brands loved by millions of customers worldwide. Building a brand is not easy. Building an iconic brand is one in a million. Add the fact that a woman is a creator, and the probability becomes almost impossible. Branding Queens applauds these women, who persevered in a man's world to create an enduring global brand dynasty still relevant today.

"History hasn't been kind to women entrepreneurs; even today, they struggle to secure a seat at the boardroom table in a male-dominated business world," says author and branding expert Kim D. Rozdeba. "Amazingly, many of these women had no formal business education or experience to prepare them for the many challenges along their branding journey. Branding Queens follows their stories and provides practical branding insights and secrets for all entrepreneurs."

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Who are these women? Branding Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers—of vacuum cleaners, airplanes, and toys—two bakers, one winemaker, one direct marketer, and a real sovereign. Swedish artist Ida Hay beautifully captures their personalities in twenty inspiring ink portraits to enrich the stories.

Branding Queens reads like a novel, but it offers practical branding tactics and strategies to build a brand dynasty. To put this all into perspective, Rozdeba provides a strategic framework based on five key branding elements: Commitment, Construct, Community, Content, and Consistency (the 5Cs) for readers to follow and learn. As a result, entrepreneurs will learn unique approaches, insights, and techniques in brand building.

Branding Queens is available in hardcover, paperback, and eBook at all major book retailers. www.Books2Read.com/brandingqueens/

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About Kim D. Rozdeba

Kim D. Rozdeba is passionate about building strong brands and is an avid blog writer on the topic. He has over thirty years of marketing and branding experience working for major brands and advertising agencies. When he isn't investigating what makes some brands iconic and others wither away in time, he works in the corporate world supporting a global brand as head of communications and public affairs. The indie book Branding Queens is Rozdeba's first book. For more information, visit www.rozdeba.com.

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Kim D. Rozdeba
***@rozdeba.com


Source: Rozdeba Brand & Co.
Filed Under: Books

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