TELFORD, U.K. - s4story -- Steel belt specialist Continuous Process Solutions is delighted to announce the appointment of Geoff Priest as Sales Director, a move that further strengthens the company's commitment to delivering exceptional expertise and customer support across the food, chemicals, wood-based panels, pharmaceuticals and rubber manufacturing sectors.

Born and raised in Dudley, Geoff brings with him an extraordinary 47 years of experience in engineering sales and business development. Widely recognised throughout the West Midlands manufacturing community, he has built a reputation for technical knowledge, commercial acumen and a customer-first approach that has earned him the trust of manufacturers, OEMs and processing businesses alike.​

​In 2000, Geoff joined Race Industrial as Business Development Manager, supplying bearings and power transmission products to manufacturers, foundries, steel processors and OEMs throughout the region. The business was later acquired by global industry leader Certas, further broadening his exposure to major industrial markets and customers.

In 2020, during the Covid pandemic, Geoff demonstrated his entrepreneurial spirit by establishing Black Country Engineering Solutions. The business continues to operate today, providing a one-stop shop for engineering consumables including bearings, hoses and oils. Geoff remains actively involved in the company alongside his role at Continuous Process Solutions.

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At Continuous Process Solutions, Geoff's immediate focus will be strengthening relationships with customers across bakery tunnel ovens and IQF OEMs and factory fit-out specialists. With a busy programme of customer engagement planned throughout the summer, he will be working across the company's full product portfolio while helping customers maximise performance and reliability through steel belt technology. Geoff will also play a prominent role at the PPMA Show at the NEC in September, where visitors will have the opportunity to meet him and learn more about the company.

Commenting on his appointment, Geoff said: "I'm excited to join Continuous Process Solutions at such an important stage of its growth. The company has an excellent reputation and I look forward to working closely with customers and partners to help drive the business forward."

For all things steel belt related, Geoff can be contacted on 07780 608411 or via email at sales@cpsuk.co.

To learn more about Continuous Process Solutions, go to https://cpsuk.co.